Syntagma Digital
Editor, John Evans

Update on Syntagma Photographic

A few folk have kindly enquired about our new offshoot Syntagma Photographic (pun intended) — announced recently. Here’s a short update.

Green Tea
Image by Syntagma Photographic

We’re still building a professional photo studio, which is taking much longer than estimated — what doesn’t? We’re having to learn new techniques and technology as we go along. So the professional aspects of the enterprise are currently lagging behind our enthusiasm for it.

That doesn’t mean we are bone idle though. We’ve developed a slightly quirky style putting target objects into unusual settings. You can see a couple of test shots over at Sideways Health, a site which has the advantage of being object and product-rich so fairly easy to shoot for.

They are not technically perfect yet, but the signature style is coming along.

We should be ready for business by early autumn, once we have a portfolio of high definition shots to put on our new website — Syntagma Photographic.

Example: Sinusitis — a Sideways treatment

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A quantum of nonsense

Quantum World Have you noticed how the word “quantum” is everywhere now? It’s hard to find an intelligent publication these days which isn’t going quantum in a big way — if that isn’t a contradiction of terminology.

Copywriters could have a lot of fun with slogans like : “Go large, go quantum.” However, it’s not easy to see how quantums have a part to play in the real world, apart from the trendiness of the word itself.

Quantum mechanics is the newest fad in science, with its magical mystery tour of the universe that must owe a lot to Dr Who.

Upcoming computers will be quantum machines that run 1000 times faster than the trendiest current Mac or Vista PC. We’re persuaded that teleportation will at last be possible with them.

Okay, you go first. I may try it when you return with all your organs intact.

Nanotechnology, which uses quantum techniques, is invading every part of us from our clothing to our bodies. Why doesn’t anybody tell us that?

No learned discussion of the latest science is complete without a deep dive into the sub-atomic world of quantum fantasy.

And, to ram home my point, the latest James Bond flick — far distant from the world of Ian Fleming — is called Quantum Of Solace, a title clearly chosen more for its resonances than its meaning. It would be a better description of the atmosphere in 10 Downing Street right now. Although Gordon Brown requires more than a mere quantum of solace.

It’s as if the big, solid cosmos of the universe is now less interesting than the smallest of the small where the laws of physics are very different and weirdly unfamiliar.

I’m tempted to change the name of this site to Quantum of Syntagma, just to get into the flow, of course. I’ve decided against it because the word is just too small to do us justice.

The European Union could certainly find a use for it though.

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Let’s be frank, Frankia is not for the English

European Union Despite the spate of negative results in referendums on aspects of the European Union, the EU Commission and its heavyweight political supporters have not given up on their main aim: to convert the EU into a single country.

The currently proposed constitution — now called the Lisbon Treaty — would turn a grouping of nation states into a legal entity in its own right with the power to sign international treaties on behalf of member states and the right to overturn any nation’s laws. It includes an embryo army poised to requisition the forces of any EU country worth having, a flag, a “national” anthem, a passport system and the beginnings of a diplomatic corps with its own embassies around the world.

All it needs is a name.

The European Union is largely operated for, and on behalf of, Germany and France, the two original founders. What they want, they tend to get. In the treaty after next, assuming they find a way to browbeat Ireland into accepting most of the Lisbon Treaty, the question of the name of the new country of Europe is sure to figure. What might it be?

It would have to satisfy the egos of the Germans and the French and be mildly acceptable to the rest. One obvious name stands out: Frankia.

France was originally named after the Germanic tribe, the Franks, which gave us Charlemagne and other worthies of the “Holy Roman Empire”. It’s a name that would flatter both Paris and Berlin, and emphasize their status as joint controllers of the new European empire. The former French currency, naturally, was the franc.

The British would hate it, of course, and, assuming Labour governments are a thing of the past by then, would probably withdraw.

But would, say, a David Cameron government have the moral force to renegotiate Britain’s terms along the lines of an association agreement? Matthew d’Ancona has an excellent “testing the waters” piece in today’s Telegraph on what Cameron can expect on becoming PM in two years from now. One of his most important points is that serious challenges bring massive opportunities for radical change.

Cameron will certainly be faced with the kind of economic reconstruction that Margaret Thatcher tackled so fearlessly in the early 1980s. She succeeded in transforming Britain from basket case to Anglo-Saxon Tiger in less than a decade.

I’m not going to recite my own shopping list of what a new British government needs to do, as it’s way too long. But lancing the European boil is absolutely essential for British independence and for unity in the Tory party. It would also allow the country its familiar role as a freebooting trader again, free from the paralysing regulatory environment and toxic cost base spewing out in all directions from Brussels.

Frankia, in any shape or size, is no longer in Britain’s national interest. David Cameron may just become the saviour of the nation, a Winston Churchill for the 21st century.

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What do chickens do when they’re not roosting?

Chicken The glib phrase “chickens coming home to roost” is about to spread across our media like a contagious rash.

The words are used to convey very bad times indeed, and place the blame on those responsible for keeping the cocks and hens busy doing something else.

By October, probably even September, the West could be in meltdown, with stocks and credit sinking to record lows. During the summer, unemployment will start to rise inexorably as various “crunches” combine in the perfect storm long anticipated by some of us. The knock-on effects could be extensive for most people and some businesses.

Last week, Bank of England Governor, Mervyn King warned Parliament that no family in the land can avoid significant cuts in their standard of living. Take it on the chin and adapt, was the essence of his message. It was the kind of sentiment you would normally expect from a leader announcing the country was at war.

New figures also show that British personal debt now stands at 173pc of annual income — a number so scary that even allowing it in the same breath as rapidly falling house prices is enough to make stout hearts leap from skyscrapers.

Bob Janjuah, RBS’s credit strategist, warns, “A very nasty period is soon to be upon us — be prepared. … Cash is the key safe haven. This is about not losing your money, and not losing your job.

“Globalisation was always going to risk putting G7 bankers into a dangerous corner at some point. We have got to that point. … The Fed is in panic mode. The massive credibility chasms down which the Fed and maybe even the ECB [European Central Bank] will plummet when they fail to hike rates in the face of higher inflation will combine to give us a big sell-off in risky assets.”

Oil prices should start to fall back as output is increasingly depressed. Next year it won’t be inflation we will have to worry about, but debt deflation.

Over the next decade, small children may start asking their mothers, “What do chickens do when they’re not roosting?”

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