It came, we saw, it went … er … POP. The Apple iPhone hit Britain yesterday with all the force of a gentle breeze from the Azores.
The Apple store in London was hardly beseiged with eager geeks and fashionistas (see pic below). As the “crowd” was let in at 6.02 (O2, gettit?), they were easily outnumbered by Apple store staff and bouncers, all in dark suits, and forming a snaking double-line honour guard for the hapless hopefuls to march through.
The first bunch ran through like Olympic athletes winning Gold. In fact they looked just like actors straight out of Chariots of Fire. I wouldn’t be at all surprised if they were.
Less that ravenous hordes outside London’s Apple emporium
Make no mistake, this piece of kit will sell on price. Strip away a few poor little rich girls who “must have” it — for ten minutes, and a handful of geeks, the big numbers will come from ordinary Johnnies who will balk at the price. If you buy the top of the range locked-in deal it will cost you $2,654, plus call charges, over 18 months. No way, Jose.
The experts are telling us to wait for the iPhone to be launched in France in a few weeks where French law bans lock-ins. Jonathan Morris of What Mobile magazine said, “People who don’t want to be tied to contracts can simply wait until the iPhone comes out in France. Under French law there has to be an unlocked version so people would be able to bring it back buy a Sim card and use it like any other phone.”
Although the codes are different from the U.S. version, we’re told it’s already been hacked. Most geeks will get this done within a week. It’s interesting that the first thing the BBC reporter did when he got his was to head off to the hacker’s yard to boot out O2.
Steve Jobs is making criminals of us all.