It’s happening now in America and is due here in the UK and Europe by summer, if the usual time lags apply.

The recession / depression / crash is on its way like an unstoppable tsunami.

A tsunami is not a “tidal wave”. Waves break and retreat when they hit shallow waters or the shore. A tsunami trundles on for miles inshore powered by tremendous forces out in the deep ocean. No power on earth can stop it until its energy is spent.

Those who think we can stop a deep recession from happening by fiddling with interest rates or printing liquidity are looking at wave science not tsunamis. Now we can only watch and hope.

The signs of families cutting back their spending are everywhere here in Britain. Apart from the super-rich, ordinary folk are drawing in their horns as if they never existed. This mass retreat from the markets is beginning to have a cumulative effect which can only build to an inevitable crescendo.

The banks are barely functioning, except as deposit-takers. When they get our money they hoard it like the early Ebenezer Scrooge — the kind of man who creates depressions or shows us how to avoid them, depending on your point of view.

America is in deep trouble now, deserted even by the Sovereign Wealth Funds of the Orient, who just a few weeks ago seemed like saviours. Now they are pulling their cash out and retreating to the new economies of the East.

The “carry trade” to smaller Western economies, like Turkey, Iceland, Latvia, Estonia and others is falling apart, as will these countries in the coming months. Iceland may well be the first to crack, like some monstrous symptom of global warming tearing apart the ice sheets.

Those that are in the eurozone are being held together only by the common currency, the euro. But the fault-lines are beginning to show and it seems only a matter of time before the whole system snaps in a great twanging of over-stretched elastic. Beethoven would not recognize the new European Symphony about to be played. An Ode to Joy it isn’t.

If we look at all this from a Scroogian perspective though, it’s a kind of deep-cleanse that the world’s febrile financial sectors need — and this is certainly a problem of their making. This tsunami began in the boardrooms of banks and retail lenders, not in the real economy where most of us work — although our greed doubtless helped.

As America contracts, like a crab sensing danger, we can only await the storms to come. And they are the least of it. The unstoppable tsunami is the real enemy.

After our specialist retail information site (corporate subscriptions only) gets underway soon, we will start to set up a similar project in the real estate sector — first in Britain, then the U.S.

We are looking for genuine expert analysts in this sphere to participate in producing top-of-the-range information reports for the site. Get in touch if you have the necessary experience and expertise.

Our Sideways Health site for the Syntagma network should get underway next week.

We’re here at last in our new offices in the West Country of England. Nearby is the Elizabethan Quay and the kind of architecture you only see in films.

We have lots of plans going forward including a new site, Sideways Health, which we hope to launch next week +. This could develop into a mega health site on the one domain, which will be a departure for us.

There’s also our private subscription retail information site to roll out next month, which will probably be the flagship of the business in coming months.

It’s been a tough grind over the past two and a half years, but we’re now beginning to mature as a business, partially breaking clear of the old SEO plus advertising model into a cluster-attack mode that makes us less dependent on one factor staying the same, while insulating us from the swings and roundabouts of internet business.

The year ahead is going to be a hard one for everybody, with the American economy having “fallen off a cliff” at the turn of the year, and Britain set for an even bigger fall.

To counteract this, we’ve switched to retrench mode, clearing away all debts, diversifying our interests and cutting costs sharply. We’re confident it will do the trick even if another dotcom crash is imminent.

How are you doing?

I’ve been writing about my interest in the economics of the retail sector for a year without very much happening. Now the long-gestated project is beginning to come to life thanks to our contacts with a number of specialist retail analysts.

One of the reasons I moved into the content business online was because of a long-term plan to create specialist information products for high-worth niches, published privately or behind subscription walls.

The idea goes back to my initial training in information science at the Central Office of Information in London. The COI is part of the Foreign Office, for which I also produced specialist information packages for Britain’s Embassies abroad. These were mainly product and technology based.

Now, working with a small team of retail analysts, we’ve hatched the first of these new projects aimed at large retail corporations. The project will have its own corporality separate from Syntagma Media, which will own a share of the business.

Given Google’s sudden froideur towards digital networks, this will provide much-needed diversification away from our reliance on Google traffic and rankings.

The retail product will be followed by others of a similar nature. They won’t be visible to a general audience, although some of the knowledge-base may trickle down into Syntagma sites.

The quality of the product is everything, of course. High-worth clients are not going to pay real money for information generally available in the press. Expertise and relevance are essential. I believe our team has that, and coupled with Syntagma’s in-house information skills, the result will be a killer product for the industry.

Year 3 of the Syntagma odyssey begins with a bang.

You always knew it would.