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Posted in Advertising, Chrome, Google, Google Chrome, John Evans, Microsoft, Syntagma, Technology on September 14th, 2008
I’ve been playing with Google’s shiny new browser, named Chrome, for a week or more. Initial impressions are excellent, despite the obvious fact that we’ve only got a small part of its capability at this stage.
Chrome has the same elegant, simple design that Google is famous for, and it’s much faster than Microsoft’s Internet Explorer and even Firefox. Indeed, it renders Syntagma sites better than Firefox does — one of the reasons I stopped using it a year ago. By contrast, Chrome delivers a seamlessly fluid performance over a range of functions.
Syntagma in Google’s Chrome browser
Like most Google products its browser comes with a broader philosophy, or masterplan, than the functionality suggests. While any browser will render internet objects for viewing and manipulation, Chrome is much more ambitious.
Ultimately it’s intended to replace many features of the operating systems on computers with what has become known as “cloud” computing — using applications and services already web-side, not embedded on a local hard drive.
Google says, “We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.”
Significantly, Microsoft has huge vested interests in boxed software and desktop products in general, from which the bulk of its income derives. It’s finding it all but impossible to substitute browser versions of them and still make money. A clash with the new Google worldview — which aims to strip the Microsofties of their dominance — is about to break out in earnest.
Google believes Microsoft may fire its first broadband broadside by switching off adverts in IE8 sometime soon. Internet Explorer Version 8 is still in Alpha mode and is, reportedly, hopelessly mired in problems — shades of Windows Vista — but when it comes it could contain a bombshell for Google.
Since Google is still a monoculture based on search and its accompanying advertising, that would hit them where it hurts most. The share value of the company would drop overnight and the sense of invincibility that Google has enjoyed on Wall Street and everywhere else would be shattered, maybe for good.
Hence the company has got its retaliation in first by bringing out its own browser — which has been hinted at for years. It has also encouraged Mozilla, an open-source firm that produces Firefox (the geeks browser of choice), while promising a new cloud environment based on Chrome and its web-based apps: Google docs, spreadsheets and presentations, directly challenging Microsoft Office. And there are many other new experiences under development in Google’s locker.
A lot of us in web publishing still haven’t forgiven the Californian crew for their treatment of small-to-medium internet publishers last year, many of whom were driven out of business by crashes in PageRank. But Google’s sense of adventure and all-embracing strategic coherence means you can’t hate them for long.
Chrome should be on everyone’s computer, simply because much of what the Googlers are doing will only be viewable in their rapidly developing cloud browser.
Sooner than we think, businesses will be eliminating their expensive data centres and embracing cloud computing. Internet sage Bob Cringely of PBS believes that “relatively few organizations really ought to have their own data centers”.
Chrome is the future. It’s not fully with us yet, but will be in the next decade, which, astonishingly, is only a little more that a year away.
Posted in Excel, Microsoft, Office 2007, Productivity Suite, Software, Word, Writing on June 1st, 2007
There I’ve said it.
No point in beating about the bush. This is a great product.
It may have its imperfections, of course — which one of us hasn’t — but as a piece of monumentally complex software, it surely stands supreme.
I know of all the complaints that portmanteau products like Microsoft Office are much too big, too complex, and contain hundreds of features that most people don’t need and never will use. But that’s the nature of the beast. Just try using Google Documents and Spreadsheets for anything other than simple projects. And you need to be online to use them.
I’ve had Office 2007 for a couple of months now, and while I haven’t yet got round to trying out every program bundled in there, I have to say I’m very impressed. I came to it directly from Office 2000, so missed the intermediate experience of the 2003 version.
At first, the so-called Ribbon feature was a bit baffling, like all supposedly intuitive controls are. But once I found my way around the different groupings of features and learned what all the icons stood for, I began to revel in its clean simplicity and ease of use — I’m usually wary of geeks being “intuitiveâ€, because more often than not, they’re not.
However, Office 2007 is a triumph of design and utility (my favourite word). Nowadays, we expect software to be over-engineered simply to get ahead of the competition. And, yes, it is. Features aren’t everything, naturally, although in today’s world of cheap memory, there’s no reason why you shouldn’t have them, especially in a productivity suite that is expected to meet all criteria in a fully-functioning business environment.
I believe Word 2007 to be the best word processor around now, and Excel 2007 to be irreplaceable. Smaller features stand out too. Like most folk I don’t need the massive clout — and expense — of Adobe’s Photoshop for my image handling. But I do want something better than the cheaper programs out there. One surprise in Office 2007 is the Microsoft Office Picture Handler which comes bundled in with the suite. It really is a doddle to use and has all the functionality I need (in combination with my non-Microsoft DTP program), without the heart-stopping overload of some other applications.
So, well done Microsoft. It’s not often you hear that, is it?
Posted in Google, Microsoft, Syntagma, Syntagma Media, Windows Vista on May 1st, 2007
We’ve had Windows Vista for a month now on brand new kit intended to replace our XP boxes here in the Syntagma office. Previous posts (here and here) described our initial experiences, so I won’t trawl through them again.
Although we still have our XP machines running alongside the new Vista boxes, the proportion of usage by time has swung massively in favour of Vista. We’re now using the V-machines for 90 percent of the time.
The exceptions are still jobs which require the printers, like accounts, stats and letters for Post Office delivery. None of our printers will work with Vista, so we’ll be replacing them very soon.
Everything else is now happily done on the much faster, number-crunching, new computers. Of course, we’d switched a lot of stuff online before moving over : all email is now done on Gmail — a huge relief on new computers — and much else too. I’ve even taken to using Google Documents for smaller jobs, but can’t quite get myself to use the spreadsheets, especially as we now have Office 2007 Excel working on Vista.
Thankfully, our desk-top-publishing program works seamlessly on Vista, but not the image-handling one. As a temporary measure I’ve been using the Office image software bundled with Windows itself. It works so well, I’ll probably stick with it for the duration.
Apart from that, the increase in performance is so good, we stifle a groan every time we have to use the XP machines.
I know a number of our readers are looking for new computers with XP pre-installed, as they don’t trust Vista yet. Let me tell you, put your doubts aside. Get as much as you can online — Google is a blessing here, buy new printers, tweak your internet connection, and you won’t look back.
Be aware, though, that the “Protection Mode”, which is the default setting for Vista, may have to be temporarily shut down while you add new stuff or get your broadband connectivity working. Thereafter, it’s surprising how quickly you will adapt to the loss af admin powers, which is what it effectively does.
Syntagma’s Advice? Go for Windows Vista now. There’s nothing to keep you on XP but your fear of the unknown.
Posted in Business, Finance, Google, Microsoft, Rick Segal, Syntagma Media on April 28th, 2007
It’s not easy to confuse Microsoft with Google at the best of times, but you may be excused for doing so with a new MS offering.
When I started Syntagma Media, bookkeeping and accountancy were real problems. We bought a couple of expensive packages — Quickbooks and Sage — but both were far too complex for a simple content business selling only ad space online.
Nowadays we rely on professional services, but for bootstrapping startups a quick, easy and FREE startup accountancy package would be a blessing.
So who’s going to provide this yummy piece of kit, Google? Maybe, but Microsoft got there first and it’s part of its Office suite. Wonders never cease.
Thanks to Rick Segal for the hat tip. Download Microsoft Office Accounting 2007 here.
Rick, of course, has form when it comes to free business offerings. See Syntagma’s piece here from November 2005.
Posted in John Evans, Microsoft, Syntagma, Syntagma Digital, Technology, Windows Vista on April 12th, 2007
With news that Microsoft will no longer ship Windows XP by the end of the year, the pressure is on to get Windows Vista on an even keel.
Yesterday we replaced all our XP-based computers with brand new Vista ones. So, how’s the “experience” going?
Like all software projects it’s a bit of a curate’s egg. The good bits are very, very good, the bad bits, horrible.
First off, it’s over-engineered, as I knew it would be after writing about it for two years. I’ve long made my peace with XP, even its dodgy bits, like USB handling — there seem to be two conflicting systems at work as soon as you add new hardware through USB ports. On XP, I’ve arranged for all files and folders to be available from the desktop through shortcuts and know where to find anything I want.
In Vista they’ve tried to make it fashionably intuitive, so nothing can be found — unless, of course, you have an abundance of intuition (guesswork), and even then I doubt it’s that easy. Jim Allchin was dead right back in 2004 to scrap the Vista project as it stood, put aside the new file handling system, and rewrite the basic code around a kernel, a bit like Linux.
However, to my mind, it’s still too darned clever by half. It’s the product of geeks coding for geeks, but trying to make it easy for the hoi-polloi, like me.
I should point out that I’ve only been at it for around three hours, and we’re currently running the XP systems alongside the Vista boxes.
Worryingly, BT broadband has no new software discs for Vista, which is odd, especially as it took me six hours to get XP working on their new 8Mbs service. By the time I’d cleared off all the childish Yahoo material they showered onto our office computers — fuming with murderous intent — I’d damaged the registers and had to start again.
Unbelievably, I now have to do the same all over for Vista, even using the old disc. Why don’t these prize boobies realize that usability is more important than features?
I also had to turn off the main protection feature of Windows Vista, the User Account system, in order to get the broadband disc even to begin. The disc couldn’t see any admin powers with which to set the thing up. This, of course, is deliberately intended to stop enemy attacks — preventing intruders from scooping up admin powers. Trouble is, it also stops you doing the things that computers are meant to do, like making changes, improving settings etc. Each time I attempt to do anything beyond clicking on programs, the defence system asks me to override the defence. Crazy, or what? By turning off User Account protection, I can now do anything I want, but have dumped Vista’s main line of defence.
I expect I’ll turn it on again once I’ve wrestled the BT software into submission, opened up the computer to an avalanche of malicious grungeware, and become a nervous wreck. Come to think of it, I may have succeeded in that already.
Now some plus points : the computer manufacturer (MESH) has added some extra USB ports on the front of the box, and they work brilliantly. Both my flash memory pod and my digicam card reader worked so smoothly they might have been soaked in baby oil.
I might just get used to this — when I’ve gone through the learning curve, got online and remembered all my passwords for the Web-as-computer stuff.
Update : My query to British Telecom (BT) about the old broadband disc has resulted in a phone call informing me that there is no disc currently available for setting up their broadband service for Windows Vista computers. Inexplicable.
The call came from a foreign call centre and was delivered in an impenetrable accent so that the woman caller had to spell out each word out using a system of pronunciation completely unknown to me. By using a great deal of imagination I finally got the gist of my username and new password. I am soon to receive an email explaining how to get the software for Vista connection to BT’s broadband service — some sort of hasty workaround, I think. It just gets better and better.
Update : I take it all back. While I was waiting for the clunky BT software to take effect, Vista had done it all for me. I was online all the time without knowing it. Ah well, I was never cut out to be a geek.
I’m now enjoying the Vista experience enormously. OFFICIAL.
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