Syntagma Digital’s new 21st-century Phi template has been unveiled on our Formula 1 Latest webtitle.

Designed as always by Thord Hedengren, Phi is the last theme to be launched in our new styling round.

We will be unrolling the four themes across the Syntagma network over the new week or two.

See Phi at F1 Latest here.

For a first viewing of our LifeTimes template take a look at our Royal Anecdotes site.

This theme will power all our webtitles that are part of Syntagma Digital’s LifeTimes network magazine. The magazine covers lifestyles and celebrities.

Designed by Thord Hedengren as part of a comprehensive restyling of Syntagma’s inventory, the theme is one of four, with one more to be launched : 21st-century Phi.

We have been preparing for our ultimate incorporation for some months, pausing only to ensure we have the right balance of elements and sufficient profitability to sustain a much larger operation. However, with our new design currently in hand by Thord Hedengen, it seemed the right moment to declare our new structure, which will be progressively implemented in the second quarter of the year.

Syntagma Media will split into two operating divisions. The first, Syntagma Digital, will contain all our online properties — some 53 websites — including, three network magazines and the (currently) top secret plans codenamed, iSyntagma.

The second new division of Syntagma Media is named Dial Publishing and will handle all print and other offline publishing and consulting work. This side of the business is set to swing into action in Q3 and Q4 of this year.

It always amazes me the amount of work involved in changing even the smallest sliver of a fully-functioning business, so we do this sparingly at all times.

But the time has come to launch : Syntagma Digital.

We are about to unveil our long-awaited new design for the Syntagma network, following on from the launch of our three network magazine portals late last year.

Thord Hedengren, who designed the portals, is also producing our new network look. The idea is to carry a similarity of design features from portal to site, creating a distinctive Syntagma style. As a network that started out on the Wal-Mart principle of “pile ‘em in ‘n’ stack ‘em high”, this will be a major departure for us.

But then, Petticoat Lane to Bond Street was always our secret trajectory.

We’re getting a draft of the designwork this week, so it shouldn’t be too long before Syntagma joins the fashionistas at the top of the style league.

Watch this spice [sic].