I would never stream my Twitterings on any normal website, but I thought you might appreciate a small selection of them here:

Why does Twitter ask, “What are you doing?” above the write box? Why not “What are you thinking?” Better still, “Why are you doing that?”

Blackberry 9000 on horizon. Just ordered Curve. Should I cancel and wait?

UK Gov on 23pc in new poll. Conservatives on 49pc. The next election is all over.

Moneyizor. The failing eurozone: http://www.moneyizor.com/2008/05/09/the-failing-eurozone/

I was disappointed with Yanik Silver’s book “Moonlighting on the Internet”. Sooo Web 1.0 Minus. Old hat Plus.

Considering buying “Problogger The Book”, but have I read it all on the site? Can anyone convince me it’s a good investment?

Twittergram sounds like a good service in embryo. See Dave Winer. Let’s hope it surfaces soon.

It’s nearly 1pm and I haven’t started my 3-hour working day. Wandering around book shops and buying an Aussie hat absorbed my morning.

Just bought Herman Hesse’s “Narcissus and Goldmund”. It’s the only one I haven’t read. Also John Buchan’s “Sick Heart River”.

Switched Syntagma to full feed. Resisted long and hard but the tide is irresistible.

Steve Rubel thinks that Renaissance Man is doomed because of the internet. The thing is, RM only uses the i/n sparingly. He reads many books.

New Mayor of London has appointed Bill Bratton to clean up London as he did NYC under Giuliani. Great Move. Congrats Boris.

My problem is I find it hard to work when the sun is shining. This is why I never moved to California.

And lots more, folks. Roll up at http://twitter.com/Syntagma. 140 characters of …

Please finish the sentence yourself.

I’m probably not alone in noticing a sharp decline in revenues from standard business activities on the internet — whether that’s from advertising, affiliate sales, or direct selling of products and services.

All the weather vanes are swinging south and, with forecasts that the credit crunch could last for two more years, may stay that way for some time.

How can we buck this trend and not only hold our own, but actually come out ahead? We should look at professional investors, especially the big, successful ones.

The Warren Buffetts and George Soros’s of this world build large cash reserves during bull markets. Buffett has a war chest of tens of billions of dollars and is looking seriously at Britain and Europe for bargain buys during the downturn. There are plenty of them.

For those of us with more modest resources, Soros perhaps is a better example. He it was who sold sterling “short” during the currency crisis of 1992. He is reported to have earned over a billion dollars in a few weeks.

Effectively he bet against the pound’s ability to remain in the European tied currency system — then called “the snake” or ERM — in the face of massive speculation against it.

He was right and did Britain a huge favour by scuppering the crazy political experiment. We owe it to him that the UK is not in the single currency, the eurozone, right now.

So what is “short selling” and how might it benefit internet businesses?

When you “buy long” on a stock or investment, it means buying it for an expected increase in price. But when you go short, you are anticipating a fall.

Short selling is also the selling of a stock that the seller doesn’t own. When you short sell a stock, your broker will lend it to you. The stock may come from the firm’s own inventory, from one of its clients, or from another brokerage firm. The shares are then sold and the proceeds credited to your account.

Now here’s the rub. At some point you must cover the short by buying back the shares and returning them to the broker. If, as you’ve gambled, the price drops, you can purchase them at a lower price and pocket the difference, minus brokerage fees. For example, if you could have predicted the ups and downs of the Microsoft-Yahoo skirmishes recently, you would have cleaned up.

Of course, if the price rises, you lose. Essentially this is about winning in a falling market. With money currently chasing every store of value, like gold, oil and certain other commodities, funds are draining away from many assets and valuations are falling — just look at your house price.

Talking to a trusted broker about short selling may well be a way to replace lost sales in medium-sized internet businesses. With falling markets set to continue, turning logic on its head may be the only way to stay afloat if things get really bad.

Any investment takes a lot of nerve of course — and single-mindedness. A few months ago I was intent on going long on gold. However, another call on my cash intervened and I forfeited the many thousands of dollars I might have made on the spectacular rise in the gold price to around $1000 an ounce.

Going short is one way to survive in a falling market. As sailors say, “any port in a storm.”

Note: This post is not intended as investment advice or to influence your investment choices in any way.

I’ve been on Twitter for a few weeks now, so I should give some sort of account of it, especially as I said I would.

I have remained very wary about “following” too many people — with good cause. So far I’ve only added 24, but already when I logon in the morning there are pages and pages of back messages, mainly by a handful of scribes who tell me what they had for breakfast, how many cups of coffee they imbibed yesterday, and then list all the meetings they’ve got throughout the day, before embarking on a marathon to ‘n’ fro with obscure individuals with names like Plodoff, CrankyAss and LowFalutin’ (I made those up to avoid embarrassing real people).

I’ve taken to skimming deftly through those Tweetaramas now, allowing around 5 seconds per page.

The most valuable facility is the “Replies” folder which holds all messages aimed directly at you (@Syntagma) which are very much fewer than the general river of Tweets. I could easily get by with a few Tweets a day, plus references to the Replies cache.

However, I’ve also enabled my cellphone/mobile to receive mobile Tweets. I’ve no idea what they are, but suspect they are “direct messages” which are sent as texts. I seem to have a limit of 250. Maybe after that they will charge my account. Who knows? I’ll be sure to turn it off when they do.

I do have some rather prestigious “Web 2.0″ people following me. Check the list. Some of them are quite interesting in a Web 2.0 sort of way. So far no Web 3.0 followers — maybe they’re too busy semanticizing about the future.

The real problem with Twitter, as with all social networks, is its addictive qualities. It’s so easy to drown in the stuff. If you work for a living online, as I do, it’s vital to rein in your expressive tendencies. Tweets pay no bills (pun not intended).

Indeed, Tweeting will undermine your ability to post content on your sites as it can drain away your creative juices before you’ve even begun the day’s work. Faced with a long, detailed piece to write, the ease of a <140 character post spoils you for the harder task. Better to Twitter in 5-minute spurts two or three times a day.

If, as many do, you attempt to document your entire day as it passes, you are a gonna. As in "gone with the birds" -- no pun intended.

I'll stick with it for now, highlighting the occasional post, like this one -- using tinyurl.com to reduce the character count of the link -- and see where it takes me. As the numbers of my followers mount, I see dimly the name of Alfred Hitchcock materializing in my mind's eye.

A few people have asked me what I mean by “Mediate Yourself” — see previous post.

Most of us are almost totally mediated by “the media”. We obtain our views, much of our knowledge, and virtually all of our obsessions from these rich sources.

The result is a kind of addiction by which we become dependent on being fed experiences we should be getting from real life. The media’s lack of actuality is its unique selling point. It allows us to stand back from life’s messier aspects, while getting a taste of them via the media. The blackside is that this lack of actuality means young people don’t learn the lessons of bad decisions, like criminality and violence, until it’s too late.

The obvious question then arises: who mediates the media? The answer is, in almost all cases, the zealots.

Zealots have a long history. You may remember them from the New Testament, or any other ancient and modern text. Whatever the purpose, there is always zealotry in the background. Smart readers may quickly spot that these very texts were often written by other zealots masquerading as friends of humanity. Who else but zealots would go to all that trouble?

Far from history being driven by “the economy, stupid”, as the Marxist zealots insist, it is in fact powered by all manner of zealousness. Jihadist zealotry, for example, is not conspicuously driven by money.

Now, there is nothing wrong with some elements of zeal per se. Without enthusiasm there would be no progress, and probably no fun either. But we must distinguish between zealotry and enthusiasm. The latter is harmless, the former has an unbreakable intent and a belief in their mental construct, often the fashionable assumptions of the age.

Since the media — especially television — will not tolerate anyone who is dull or uninteresting, the zealots have a head start in the race to be media performers, and even controllers of the pipes.

So we are mediated by the media, which in turn is mediated by various species of zealot.

That brings us on to what a zealot does and why zealotry is bad for us.

Zealots take hold of the unmediated, infinitely variable, analog nature of existence and pull out a range of simplistic propositions, like magicians with a hat, which, they say, represent the truth of the world. Being zealots, any opposition will not be tolerated.

For example, the present Western zealotry can be summed up in a few words and phrases: “carbon footprint”, “sustainability”, “global warming”, “climate change”. The drama of disaster movies is their weapon of choice. Fear is their stock in trade. Mediocrity and conformity the result.

Zealots of the Roman Empire turned the practical and spiritual Jesus story into the all-pervasive controlling orthodoxy of the Middle Ages — the first real totalitarianism. That zeal is still with us and has spread to other religions. Thus religion has become the possession of zealots the world over.

In politics, the “natural philosophy” of Edmund Burke, which once characterized England and the common law countries, has been transformed into the iron-girder prescriptiveness of “human rights” and the equality agenda, among many other humanmade straitjackets we have to tolerate. These are vigorously underpinned by the tyranny of statute law and various “international” institutions notorious for their bleak influence and ineffectiveness.

Zealots rule. They mediate us from their positions in the media, religion, politics, education and much of current discourse. Of course, truth eventually surfaces again, but there’s no respite. They are quickly replaced by counter-zealots who deliver fresh dollops of anxiety and suspicion.

There is no such thing as a sustainable zealotry. They last just long enough to do their damage before being overtaken by other merchants of zeal. Worse, many hide their sense of entitlement behind a benevolent front.

In the age of an overwhelmingly powerful media, we must learn to mediate ourselves or become the slaves of zealotry and mediocrity. Or might that be “mediacrity”?

Mediate Yourself — Stand Out From The Crowd, by John Evans, will be published within the next 12 months.