“It’s with a heavy heart, and much consideration, that today I would like to announce my retirement from blogging.”
Jason McCabe Calacanis

Hold the front page? Well, yes, maybe — at least of the Silicon Alley Reporter, the U.S. trade magazine he founded.

Jason Calacanis is more widely known as the man who sold a network of blogs for around $30m to AOL a few years back. He is one of Web 2.0’s highest flyers in the sense that he turned big thoughts into big bucks. He now runs his own hand-rolled search engine, Maholo.

His resignation “post” (as purists still call them) is worthy of Victorian melodrama, leading to charges of link-baiting — a common way of driving traffic to blogs. Naturally, he denies this, claiming never to have soiled his hands with such practices. Perish the thought.

He will, he says, replace his blogging activities with a private email list comprising roughly 1000 subscribers, all drawn from a group he calls “insiders”. These are intelligent, tech and business types of the kind most often found in Silicon Valley, California. So if you’re an Albanian circus performer with limited English, don’t bother to apply.

Why this move, and why now? Obvious answers include:

1. blogging has had its day.
2. attention spans are getting shorter, hence Twitter.
3. good bloggers often work as hard as journalists for little pay.
4. blogging has failed to build a reputation for quality.
5. spam comments have brought the system to its knees.
6. blog comments have let in demons from the outer darkness.

And there are many more reasons than those.

For good writers with something original to say, blogging has become a downward-leveller, rather than an enabler, as originally intended by weblog pioneers like Dave Winer. If you are a serious blogger, most readers will assume your opinions are prejudices, and ranting your principal method of communication. Otherwise, why don’t you write for The Guardian or Scientific American?

Commenters will lead you to believe the worst of the human race, which is why the traffic lights at the top of this site read “Comments OFF, Email ON.” Signs like this are becoming more prevalent around the “blogosphere” as people start to audit their return on capital from blogging.

The email list system is more like a private forum in which selected subscribers discuss topics in a “thread,” in this case the leader of the group’s weekly email. As a method of publishing to a coterie of like-minded individuals who are able to develop the arguments and refine them in a civilized fashion, the list has much to commend it. It’s also very cheap — no paper, printing and postage costs, or time-overhead batting away the daft, stupid, nasty and positively evil intruders.

For an author writing a nonfiction book with closely-argued chapters, it would be an excellent way of fact-checking the material and the logic of its presentation bit by bit, without having to submit it to academic specialists for verification before publishing.

In Jason Calacanis’s case, I would suspect he just wants to express himself in writing without all the hassle from trolls and oddballs.

In the end, the wisdom of crowds is no such thing because the most reckless, outspoken elements inevitably rise to leadership positions, drowning out more measured voices.

Meritocracy — the spirit of excellence, with decisions taken at points of maximum competence — always needs nurturing in cell-like establishments.

Let’s face it, the world is too big for any one individual to make much of an impact without vast wealth or political power. The blogosphere has become so enormous, comprised of multitudes of tiny, discrete pieces that it takes on the laws of quantum physics rather than the world of direct contact with our peers that humans crave.

There’s no worse tragedy than to have communicated widely for years only to discover that the throng out there still doesn’t know what you’ve been talking about.

We have fielded a lot of emails in the past three days about the still developing situation between internet giant Google and text-link buying agents, like TextLinkAds.com.

To recap, Google has conducted a manual search of mainly networked sites to penalize commercial publishers who sell links via the agencies, or who have hand-rolled ads without rel=”nofollow” in the code. The code stops Google’s robot from following the link to its source, thus avoiding clocking up a backlink for the buying site.

The more ranked backlinks a site has, the higher its PageRank. Google has been progressively lowering the rankings of sites on which perceived mal-dispositions are found.

For example, Syntagma — which we expected to rank 6 by now — has dropped to 3 in the latest round of carnage. Our site Fifty-Something Women — which has around 20 text links of various sorts — has fallen from 5 to 2. This gives the artificial impression that the site has low traffic and puts off some ad buyers who respect Google’s approval.

Google claims the ads are skewing the results of its search engine, replacing relevancy and authority with the ability to purchase links, i.e. buy authority and relevancy rather than earn them through merit.

There is some force in that argument, although the contrarian view is that Google itself is now skewing its own results by retreating from its pure search criteria.

Also, many observers believe Google is attempting to crush the businesses of the astonishingly successful agencies that sell the links. Its own text-based system Adsense, has undoubtedly taken a knock from TLAs in recent months, especially on low-to-medium trafficked sites, which do poorly on the Google system.

Whatever the facts in this case, Google has created the monster from which it is now suffering.

Background
A mere 15 years ago, at Silicon Valley’s Stanford University, founder Larry Page saw literary citations as a software opportunity for the web. Nowadays, it’s hard to see beyond the system he produced, first BackRub, a way of measuring backlinks to articles and sites, and then PageRank, the most addictive element in web oneupmanship. Has that system really served us well?

To generate Googlejuice you have to cite and cite regularly and relevantly. The blogosphere, in particular, is a madhouse of clickability. The genius of Google is that it didn’t just transfer the bane of academic publishing, the citation system, onto the web, but that it discovered how it could profit enormously from the process.
/Background

Is it now pulling the rug from under other companies who are using its innovative scheme to build businesses on the web?

The link, or citation, system is behind the present controversy in the search business. The wonder is that Google tolerated the SEO — or Google gaming — system for so long. The sudden rush to penalize publishers has a rather thuggish feel about it, particularly as the broken bit in this chain lies within the software of the companies that broker the ads.

Jason Calacanis, formerly chief of Weblogs, Inc, which sold to AOL for a reported $30m, has put up a good piece in which he explains how he created the interlinking system between blogs and also hosted the first text link ads.

Where are we now?
We are now at the point where we have to decide. Do we take the ads down, or leave them up and suffer the consequences, the extent of which is not yet clear?

At Syntagma, we have sites which are 90 percent plus dependent on text links. We are therefore going to sit this out and observe what happens. We will keep faith with our advertisers. Business as usual.

However, we strongly urge the brokerage companies of text links to do deals with Google on this matter. Not only is their business model in grave danger of being blown out of the water, but it may be that small tweaks in their software will be enough to allow Google room to compromise.

After all, there are a lot of enraged publishers out there, who feel they have been badly let down by the giant of the internet. Uncle Google has suddenly turned into the wicked stepfather.

At last a major player is joining me in my spluttering campaign against social networking spam. The campaign so far has consisted of not joining any of them, so is not quite up to Emily Pankhurst’s Suffragette movement yet.

The plain fact is, there are not enough years in the day to play around with this stuff — unless, of course, you are paid to review it, in which case I forgive you.

If your job involves something else, though, this is just another dose of poison to limit what you are able to achieve in your real work.

The Low Information Diet is the only way to get things done. #

Wake up, or perish by information overload — a death far worse than slow Chinese torture or garotting with piano wire.

Jason Calacanis has just launched Mahalo, a search engine with real humans making some of the decisions. Crazy? Nothing wrong with humans. A bit slow, but generally much more intuitive and accurate than machines. It’s still in alpha so we must wait awhile before testing it properly.

Like most people I suppose, I searched for my name, “John Evans”, and it wasn’t there. But Mahalo did offer to email me when it was. Now that’s what I call service. You search for a name and then you wait for an email. They are though only five months into a five-year project. Nice touch.

I also searched for Syntagma, and bingo, we came 2nd and third on the list, below Syntagma Square, Athens, but above all the other companies now calling themselves Syntagma. Result!

So what’s the idea behind the human operators? This is from the press release :

Are humans better than machines at creating search results?

Yes and no. Humans cannot possibly create as many search results as machines, nor can they go as deep on each search result. However, humans using machines can create much better search results than machines alone. Our “Guides” use Google, Yahoo, Ask, MSN, Flickr, Delicious, and dozens of other services to hand-craft the cleanest, most organized, and spam-free SeRPs available today.

How much time do you spend building a SeRP? It takes a couple of hours to create a solid search result. However, these results need to be maintained by our Guides on an ongoing basis.

This is an interesting concept and it will be good to watch it mature. I’ll be waiting for that email too. The release doesn’t specify whether the Guides will be responsible for taking the search on from my query, but I guess that’s the way the system works.

So long as I come top, I’ll be content.

Try Mahalo yourself.