Syntagma Digital
Editor, John Evans

The world turns and Boris emerges

Boris Johnson There comes a time in the life of every nation when a once-in-a-generation change creeps up on it unobserved.

In a single day, something grabs the country by the throat, destroys the prevailing calamity, and reveals a bright new landscape of infinite possibility.

Yesterday, that tipping point occurred in middle-England, transforming Britain overnight from a grubby little socialist island off the north-west corner of Europe, into Borisland.

In the context of massive gains by Conservatives in the local elections, London swept away its Mayor, Red Ken Livingstone — who encouraged every terrorist and barmy oddball in exchange for votes — and out popped Boris Johnson.

Boris is a classical scholar who could easily double as a standup comedian. Indeed he often chairs the popular TV panel show Have I Got News For You.

His opponents regularly portray him as “priapic” and a “buffoon”, slurs that have only embellished his aura. Being a priapic buffoon is not an easy accomplishment. Try it.

In fact, as a former editor of the prestigious and gentlemanly journal, The Spectator, he is far from making the “B” and “P” words his own.

As well as holding the Parliamentary seat of Henley, Boris is possessed of an unshakeably amiable nature and an easy approachability that makes him a huge favourite with all kinds of people.

Syntagma does not underestimate Boris as many do, nor do we underestimate the size of the task now facing him. Governing London is no job for the fainthearted or the incompetent. For now, it is enough that he isn’t Ken.

Soon though he’ll be called upon to show his mettle. We have no doubt he will succeed and lead the charge for his party leader, David Cameron, to become Prime Minister, whenever the general election is called.

Boris Johnson

Hail to Boris, Chieftan of London, the greatest city on earth — apart from Exeter, of course.

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A Saturday of self-indulgence

I’m going to be a bit self-indulgent this Saturday and show you a few shots of Syntagma’s new environment at Exeter’s Quay. The weather is amazingly spring-like right now — just like last year — so I decided to spend the morning ambling along the river and canal taking photographs. The time for Photowalking is upon us once again.

Customs House
Our old Customs House, and a pair of cannon

The Customs House was built in 1661 and is the oldest brick building in Exeter. It was used by Her Majesty’s Customs and Excise as recently as 1989. Its magnificent interior reflects the wealth of the West Country’s wool trade at the time it was built.

River and Cathedral
View across the canal to the bridge and the 11th-century Cathedral

There’s an almost holiday resort atmosphere here at the Quay right now with people sitting out for lunch at the many pubs and restaurants. It can’t surely be mid-February — but it is.

Regency view
Regency view across the river

Now here’s a perfect cluster of Regency buildings, straight out of Jane Austen. Apart from the car and the couple in fluorescent yellow togs, it could be 200 years ago.

Medieval houses
A pair of medieval houses, now used for commercial purposes

As much of old Exeter was destroyed by bombing in World War 2, it remains a miracle that so much from the medieval and Elizabethan periods remains standing.

Click on the Flickr logo in the sidebar for a complete and growing set of Exeter photos. Click the thumbnails for more detailed shots.

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Syntagma Media on the road again

Syntagma Media is on the move.

We’ve been planning a move of office for a year but have been unable to find anywhere with the right combination of location and facilities. Until now.

The Quay
The historic Quay district at Exeter’s Watergate

Next week will be spent packing up and the move will happen over the weekend beginning February 1st.

We’ll probably be offline for a few days while we struggle to get the comms going again, but all should be set again by Monday the 4th.

The new Syntagma Towers will be situated in the Elizabethan Quay area of Exeter.

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Geo-targeted email from Apple

I’ve written a number of times about the new Apple store about to open in our town here in the West Country of England. While looking out for local information on an opening date, the following email arrived for me this morning from Apple :

Apple

If you look at it carefully, you’ll see it’s precisely geo-targeted. There’s no mention of a town or city, just the shopping complex : Princesshay. No-one outside a couple of counties would know what this was. So how did they do it?

Putting on my Sherlock Holmes deer-stalker hat, I’ve concluded the information must have been gleaned from my membership of Apple iTunes, possibly from credit card details. Even so, that’s very precise targeting and shows what can be done in the age of the internet.

We have known for a while that Google is seeking ways of marrying person-specific advertising with worldwide IP television. Apple seems to have beaten them to it with city-specific advertising by email.

Some might call it spam, but I’m grateful for the information.

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