Syntagma Digital
Editor, John Evans

Christmas advertising with Syntagma

Hit the target The old adage that potential customers need to see an advert seven times before they buy remains true even in our age of instant gratification. Which is why Syntagma is beginning its Christmas and Holiday advertising season right now.

Advertisers old and new should get in touch with us as soon as possible to grab the prime spots for what promises to be a very competitive last quarter sales environment. Despite everything, we’re holding our rates steady into 2008 so Syntagma is the place to be.

Although we have specialized in text ads this past year, we also have many spots for display ads and any innovative medium our customers fancy. Just let us know.

Basic information :

The Syntagma network operates as a continuously-updated, online, distributed publication, covering many topics of contemporary and commercial interest.

Our weblog-based websites are all family-friendly and work within our ethos of “distinctive, high-end, mature (not Adult), non-divisive content”.

We offer text link ads above the fold at competitive rates. Also leaderboards, skyscrapers, plus mid-sized blocks in the sidebar.

Start planning your campaign now by contacting us with your requirements :

ads(AT)SyntagmaMedia(DOT)com

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Keith Waterhouse on Blogging

I work hard at not writing about blogging these days, but something always turns up and I’m forced to relent. This one is irresistible for a number of reasons.

Keith Waterhouse is a British National Treasure. He’s incredibly old, being the author of that 1950s smash hit novel and film, Billy Liar. He claimed to be one of the “Angry Young Men” — all the rage in those days — but his sense of humour prevented him ever being angry enough.

He went on to become a very good journalist and playwright, defender of the apostrophe (everyone’s entitled to some eccentricity), and author of a long-running column in the UK’s Daily Mail newspaper.

And it’s to the latter we turn for his views on blogging. Yesterday, he published a piece titled, “Blogging our way to the true story”.

He begins characteristically : “And a happy blogging New Year to bloggers everywhere. I don’t think.” That’s Keith for you. Sharp and to the point.

He continues, “Meaning I cannot be doing with blogging, bloggers or blogs.” He quotes an example of a typical Christmas blog : “Tarquin, as well as being Head Boy, is now First Triangle in the school orchestra, which gives him a place in next year’s Carnegie Hall and Hollywood Bowl all-schools production of Peter and the Wolf.”

But even worse, he says, is the rise of the grandiosely termed Citizen Journalism. “They print hearsay as hard fact. They lift news items from orthodox sources and embellish them in their own wild words. They twist the newspaper writer’s motto, which is Get It First, Get It Right, to read : Get It Second, Get It Wrong.”

Blimey, someone’s rattled his cage. I hope it wasn’t me.

But he has a solution to this morass of unseemly garbage into which he despatches all bloggers : “To all pejorative references to the phrase ‘Citizen Journalist’ please add : ‘– unless they have a camera’. … I make an exception in the case of photographs.”

Here he goes on at length about the Saddam Hussein execution : “The bloggers were there, though, armed with picture-snatching mobile phone cameras. The official photo coverage … was grisly enough. The bloggers’ contribution — grabbed at the gallows … shocked all right thinking people. … the sheer brutality of the scene takes[s] us back to the public hanging of felons at Tyburn in the 18th century.”

In other words, blogging is OK so long as it tells us a truth that mainstream media is locked out from. Bloggers are forever condemned to be bandits and outlaws, stealing banned information and news of private events that the law and other agencies try to conceal from us.

Well, it’s a tidy gap in the market, if a bit hard to live up to on a daily basis. If this is the view of an old-time journalist and general good egg, blogging does suffer from an image problem. But then, we’ve been saying that here for a long time.

I can’t help feeling that if Waterhouse rewrote Billy Liar for our times, Billy would be a blogger.

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Christmas Greetings

And a Christmas gift to you : The Great Christmas Train Robbery.

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Syntagma Launches The Crime of the Crimea

Syntagma Media is proud to announce the latest of our new book serializations, Steve Newman’s Victorian detective novel, The Crime of the Crimea, due for publication next September.

We begin, however, with a seasonal short story specially written for Syntagma readers, The Great Christmas Train Robbery.

Read it here.

The Great Christmas Train Robbery — Synopsis

Detective Inspector Herbert Merriman Swann hated falling asleep on trains. He also hated waking up on trains that were empty and abandoned in the middle of a snow storm late on Christmas Eve.

Something was wrong, badly wrong.

Can Detective Sergeant John Parker come to his boss’s rescue in time, and stop a heinous crime from taking place? …

The serialization of the novel will begin shortly after Christmas.

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