We’ve all had the experience of a good mood turning sour after watching a news bulletin full of distant, but gloomy, events. It can ruin a whole evening by casting a pall of low-level misery over everything else.

Obviously there are health implications in this phenomenon usually observable through higher blood pressure and faster pulse rate. But can it also affect your wealth?

Jason Zweig believes that “the more you look at stock prices, the more illusory ‘trends’ you see.” His thesis is that Neuro-Economics “can help you understand your reactions and get richer”.

All this appears in his book, Your Money and Your Brain — Become a Smarter, More Successful Investor, the Neuroscience Way.

Neuro-Economics is a blend of neuroscience, economics and psychology designed to interpret the brain’s reaction to economic stimuli like falling stock prices. Apparently, within 12 milliseconds (one-25th of the time it takes to blink an eye), the news activates the amygdala, a part of the brain that initiates fear and anger. Falling stock prices incite the same brain circuits as the roar of a wild beast.

In those moments, if you make a snap decision, the likelihood is that you will sell your shares. You will also believe you have made a rational decision because the process happens so fast you are unaware of it.

However, all data shows that if you hang onto your shares, you will do much better in the long run. So what’s happening here?

The conclusion is that, the impulse to stay continuously informed about your shares in times of market turmoil leads to nothing but trouble — not to mention high blood pressure and pulse rate.

“Furthermore, the more often you update the prices of your stocks, the more often you will perceive ‘trends’ that are most likely to be just illusions.”

Neuroscience shows that it takes only two iterations of a stimulus for your brain to form an automatic and uncontrollable anticipation of another repetition. However, it’s more likely than not that the “news” was just noise.

Zweig’s advice to investors is : “Stop clicking on market websites. Stay away from the Bloomberg terminal. If you read the FT, pass over the market news and spend your time on the opinion pages instead. You will surely be happier — and almost certainly end up richer.”

Now that sage advice applies not only to economics and investments, but it can also be extrapolated into other areas as well.

It’s generally agreed that 90 percent of what we worry about never happens. It follows that 90 percent of speculation and prognoses never happen either. Keeping up with news, current affairs, politics, and many other topics, will prove to be nothing but hot air and a lot of bothersome timewasting. We should save our equanimity for the actuality of our own lives and never make decisions on the basis of incoming “news”.

This book neatly adds convergence to a couple of trends. All those books that tell us how to save time, e.g. The 4-Hour Workweek by Timothy Ferriss, and the current crop of books showing how great scare stories like mad-cow disease and apocalyptic warnings of the end of the world, never turn out the way the doomsters predict.

The Simpsons really is good for your health and your wealth.

Continuing into Fall with our summer series of changes at Syntagma Media, we are now incorporating the long-planned print publishing arm into our main Syntagma workstream. This move is on the advice of Gerry Reynolds, our business consultant.

Dial Publishing has been eased into oblivion and its projected print products moved to the Syntagma Media brand. Some of the book titles we earlier had in mind have been syphoned off to a trade publisher, leaving a couple to launch our new imprint.

They are, The Natural History of Nirvana by yours truly, which we hope to have out in the New Year; and The Syntagma Story, which may materialize by May 2008 if there’s enough interest.

Our office move scheduled for October has fallen through, so we are now aiming for November, or at least before Christmas. Our current location is a real property hotspot so it’s no easy matter finding alternative office or residential space. We may have to move out into the sticks, assuming at least 8Mb/s broadband is available.

We are also continuing to develop new sites and topic areas : health and fitness being the probable next launch, followed by a sub-network devoted to the West Country of England. The aim is to transform the inventory into a fully commercial network.

So there you have it, slimming down and expanding out from a solid base is the name of the exercise.

Hot business tip : Float like a butterfly and sting like a bee.

Bzzzzzz!

Have you ever heard of the Library Angel?

It’s held to be the mysterious force that swivels your eyes toward the library shelf and the very book you need, or are looking for. Many reports of its existence have appeared in the literature for decades.

It happened to me this morning in a remainder bookshop, where I sometimes spend and hour or two on Saturdays.

First the preamble. Some years ago I started to write a novel, called Codex, about a strange ancient manuscript which contains a dark prediction about the fate of the world. A medieval scholar discovers the book in an old hoard and, after deciphering it, realizes that the world is following the same path outlined in the manuscript, which leads to a mindblowing ending.

Then I was offered a big job in London. I put the work on the novel aside and forgot about it for three years after which I decided not to continue with it.

Today, in the remainder shop I was pottering around when my eye was drawn to the pulp novel display table, which I never ever look at. There jumping off the stack into my line of sight was a paperback entitled Codex by Lev Grossman, published by Arrow (Random House) in Britain and Harcourt in the States.

Guess what it’s about? Right first time.

I bought it for a princely £1.99 ($4) and have not put it down since. It’s compulsively addictive, and quite likely better than mine would have been — but you never know.

My point is that had I written my Codex — and assuming it was at least as good — would it now be languishing on a remainder table at £1.99? And what does that say about the state of decent, non-Harry Potter fiction today?

My second point, is that if you want a great page-turner, which incidentally includes some fascinating passages about computer games, seek it out and give a little boost to poor Lev Grossman, whoever he or she may be.

Call it deja vu if you must. I believe it was the Library Angel showing me my lucky escape.

Update: Since no-one knew about the book I was writing, there is no way that Lev Grossman could have known about it. In fact, there are important points of difference between the two. Some themes are just floating in the ether at the time. The Da Vinci Code, for example created a whole genre in manuscript-driven books around the world.

My congratulations to Lev Grossman for bringing his idea to such a readable conclusion. I’m only sorry it ended up on the remaindered shelf. It doesn’t deserve it.

I’ve been pondering on this for over a week now as it ties in with much of what I’ve been writing and thinking about for many years.

The low information diet is a neat phrase — and concept — used in Timothy Ferriss’s new book, The 4-Hour Workweek, which I reviewed here a couple of weeks ago. It also sings from the same hymn sheet as another book, Mediated — How the Media Shape Your World, which I also reviewed here some months since.

Information is the bane of our lives. It pursues us everywhere, via billboards and Blackberrys, cell phones and laptops. Information never stops, it seeps into our brains, jams out all useful activity and crashes any tendency to creativity. Most of it is useless, irrelevant, biassed, deceitful, deceptive and damaging to our health.

Do I like information? I love it. We all do. But, like alcohol and drugs, it’s monumentally counter-productive unless consumed in tiny doses at precisely the right time.

The problem is, information makes us feel important, connected, in league with “where it’s at”. If we don’t get any, we’re sure to look inadequate at the XYZ Conference. We never stop to think that the XYZ Conference is just another vehicle for more useless information, as is that so-vital podcast, video hookup or blog post (present post excepted because of its essential nature).

Ferriss’s chapter with the same title as this post is the best eight-page sequence in his book. Alone it will change your life. If you’re a Techmeme groupie or a news junkie — as I used to be — read it and learn about “selective ignorance” and the trial one-week media fast.

Refuse to be mediated, concentrate on that personal task in hand. Only your work and activity is worthy of your attention. Everything else may be relevant to others, but will kill your effectiveness and utility if you indulge in it.

There are many traps to watch out for too. I watched Ferriss being interviewed on the Scoble Show the other day hoping to discover whether the author’s wildly romantic CV had any truth in it and whether he did indeed work only four hours a week. Most of it was driven by Scoble’s interventions pushing some aspect of his own work methods. Unfortunately, it diverted the author onto narrow detail-driven paths that made his ideas seem trite. Like hiring someone in India to triage his email. Now I do know about hiring people to do simple tasks, like writing content, and believe me the time-overhead involved is usually much greater than doing the job yourself — especially if it’s triaging your email.

Outsourcing is rarely the answer because of the admin and the need to train the outsourcee. They will also require supervision to keep them up to standard, billing and paying, accounting and complimenting. It really is not as simple as Ferriss says.

So let’s stick with the low information diet. This is the nub of the matter. Get it right — depending on the source of your income stream — and all else follows.

Draw up a few relevancy charts. Redraw them onto one page and into one box. Eliminate anything even slightly superfluous. Concentrate ferociously on what’s left, but only to the extent that it serves your purpose, and you are beginning to see the light.

It is vain to do with more what can be done with less. William of Occam.

Take Occam’s Razor to everything you do and you won’t go far wrong. Not to do so is to cut your own throat.

Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking. Albert Einstein.