But they do. Businesses have been musing on their “Holidays” advertising campaigns for some time.

At the risk of sounding like Bryony Gordon, I was out at the crack of 7am this morning, voting in a tedious local election rerun, in a short-sleeved summery shirt. Christmas seemed like another planet.

Mind you, I remember when t-shirts were still being worn in November — 2005, I think it was. Naturally, the Met Office had forecast the bitterest winter since the early 1960s. What would we do without the little darlings?

We don’t have to. The BBC has rehired them for another five years. I expect weather now comes under Light Entertainment.

I suppose the New Zealand forecaster option was ruled out because of the thought of all those Maori weather presenters in grass skirts, bare tops and ceremonial spears.

Now I’m beginning to sound like the Duke of Edinburgh.

Annoyment of the Week

Stephen Hawking’s new book dismisses God as the creator of the universe. It follows that if God didn’t create the universe, there is no God in our terms.

When challenged by the BBC this morning, he said that philosophers had “not mastered the maths”, implying that maths prove that God does not exist.

You see the paradox: How can God be defined by maths if God created everything, including the conditions for maths’ existence? If you dismiss the possibility that God created the universe because maths prove God does not exist, there is an Almighty hole in your argument.

Saturday Ramble: Who, what and where is God?

While we are on the topic of advertising, if you’re looking for a late autumn or winter break take a look at our online newspaper for Devon and Cornwall: DCO. There are ad offerings on almost every page. Thought I’d mention it.

Speaking of which, our new Christmas Ratecard is now up: Ratecard. It’s a bit sketchy because I don’t have much of a feel for the market right now.

With the Comprehensive Spending Review due in October, it’s hard to know what weight of advertising many businesses are planning this year. The marketplace is very flaky and uncertain. Consequently, we’ve gone for lower rates from the start.

My own view of the CSR, is that the blood and thunder approach currently being peddled is deliberately misleading. While it won’t be pleasant, I’m guessing most people will be relieved when it actually arrives. “Could’ve been worse,” will be the prevailing view.

When you think about it, no Tory Government, fighting two overseas wars, would ever slash and burn the Armed Forces in the way we are being led to believe. Stand by for relief all round.

On a psychological note, current propaganda around the CSR can’t be good for anyone. It’s hard right now to plan business for the year ahead when even a well-run construction company in the social enterprise sector like Connaught is forced to the Receivers at the first sniff of public sector cuts.

Their’s was not a good business model for the long term, I grant you, but if cash is on offer, businesses will take it.

With Gordon Brown’s new 90,000 word tome on the financial crisis due for publication this autumn, it would be interesting to know how his previous books have fared.

Many of us will remember his solemn effort on “courage”, a work that uncannily resembled John F. Kennedy’s Profiles in Courage. There was a follow-up title that also dealt with, er, courage, among other things, plus two more books on the same theme, according to Amazon, and another titled Britain’s Everyday Heroes.

None was a red-hot bestseller. Indeed they were much mocked because their author conspicuously lacked bravery during his political career, choosing to hide away in his Downing Street bunker when things got complicated, as in the run-up to the Iraq war.

Gordon allegedly let off steam by throwing office equipment at his staff and manhandling secretaries out of their chairs. He was even accused of bullying by a quango that dealt with abuse in the workplace.

For those of us who are published authors, it’s a relief to learn that Brown’s recent book of his collected speeches (2007-2009), sold just 32 copies. At only £20 a throw, shurely shome mishtake.

But then, who but Gordon Brown would buy a book called The Change We Choose?

Bloodbaths are always difficult to predict with any certainty. This is because they are generally motivated by supremely irrational forces. What novelist could have conjured up a character like Pol Pot and his deeds, for example?

Some bloodbaths are easier to predict, especially if there’s a history behind them. The stock market is a case in point. Here’s a stabette in the (less than) dark.

Economics guru Albert Edwards, a strategist at Société Générale, is warning of a “bloodbath” in share markets in the months to come. October is a traditional month for stock market crashes and it’s beginning to look ominous for 2010.

“Equity investors are in for a rude shock. The global economy is sliding back into recession and they are still not even aware that these events will trigger another leg down in valuations, the third major bear market since the equity valuation bubble burst,” he said.

“So far the equity market has shrugged off much of the weaker data that abounds, and has not joined the bond market in a perceptive move. The equity market will though crumble like the house of cards it is, when the nationwide [US] manufacturing ISM slides below 50 into recession territory in coming months.”

We are about to witness a “valuation nadir” last seen in 1982.

I mention this in passing.

I haven’t got back into the political groove yet. So here’s a little sketch I wrote about the Red Arrows a few weeks ago in another age: August.

It’s the sound that gets you every time.

It starts with a bulldog growl, then in seconds becomes a mighty cacophony of noise that scrambles your nervous system. Almost instantly, the Doppler Effect kicks in — appropriately called the Red Shift — when the tone changes as the flight passes overhead.

Then they’re gone.

For a moment you feel like an omlette, before the exhilaration sets in. You have experienced the Red Arrows.

They always fly very low, demonstrating their attack posture when going into battle.

I’ve been “privileged” to live in two houses directly on the flight path of this troupe of daredevils and their flying machines. Once in Bournemouth where I could watch the entire display from a balcony.

These days, my house in Exeter witnesses them overhead as they shoot down to the Dartmouth Regatta and other Westcountry gigs. Is “gigs” the right word for them?

Last week I experienced the familiar roar of jet engines right above my residence. Why do they always pick on me?

For a moment I imagined a stricken airliner from Exeter airport crunching into on my domestic arrangements unannounced. Then I remembered. The Arrows were back.

This morning I saw them again, heading out Dorset way for more displays. A perfect “V” in the sky, with one plane following behind. Along the way, sheep and cows may drop dead with fright, and householders will cower beneath their beds imagining the worst.

Don’t you just love them?

It’s the sound that gets you every time.

Pics of the Week

The photograph above depicts the River Exe in the 1800s. To be precise, it’s Starcross, a small village near the estuary. The two craft on the right are The Swan and The Cygnet, ferries plying between Starcross and Exmouth.

Below is the refurbished Cygnet in the Exeter Maritime Museum circa 1991.

We don’t have such colourful ferries nowadays. Rowing boats like these would certainly be useful in our age of austerity.

John Evans

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Not too long ago, playing sport regularly, hiking in the countryside or shooting, fishing and hunting were viewed as signs that you had a healthy interest in the environment – meaning the great outdoors. Then all that became intensely unfashionable as people began to hug trees, talk to plants and protest about saving the planet. Politics became peppered with green MPs.

Now, a healthy interest in the environment means staunchly supporting the green causes – we must all now save energy in our homes, drive smaller, lower emission cars and recycle. Some of the most fabulous looking cars at the Geneva Motorshow earlier in the year were hybrids – electric cars with a back up of a petrol engine. All look like futuristic sports cars, straight out of a James Bond film set.

Getting new car insurance quotes again recently, I was surprised that green car insurance is also becoming de rigueur. Eco friendly car insurance companies are sprouting up all over the place. All provide car insurance quotes for ordinary cars; you don’t have to have an eco-stunning new hybrid to benefit. The green car insurance cover you get is usually from a company that is itself carbon neutral in all its operations. But what seems particularly impressive is that, when you purchase this eco car insurance cover you get the option to offset your carbon emissions that are produced by driving, plus there are some who donate to an eco charity of your choice too!

It may not be the cheapest car insurance available, but it certainly does have a unique advantage.

Designed by Swedish web maestro Thord Hedengren, the site is a hybrid between a local newspaper and a classy weblog.

It’s also an advertising vehicle across a number of local and national fields, concentrating on familar categories, like Holidays, Property, Finance, Professionals … and many more.

There are some great deals for advertisers in the first three months, while we tweak and add complexity, so get in quick before all the prime positions are taken. We’ve already got banners for Sainsbury’s, Scottish Widows, World Vision and, yes, Syntagma Media, among others.

Don’t lose out on our bonanza introductory offers. In the first instance, contact: john@syntagmamedia.com for an electronic ratecard.

Have you noticed that many local newspapers are called the “Echo” in some form? There’s Exeter’s Express and Echo, and The South Wales Echo, and many more across Britain. I can’t ever recall a national called by a variation of it, though.

So “Echo” is probably the best single-word describer of a local newspaper. It’s a pity that most locals seem to be a dying breed, or soon will be. The costs of printing and distribution are overwhelming even the “river of gold” of small ads and classified advertising.

Where Craigslist led the way in America, so many British locals are being gradually replaced by online alternatives.

Now imagine a hybrid between a quality blog and an Echo — online, of course. What would you call it? An Eclog, naturally.

That’s not to be confused with an eclogue, which is a poetic pastoral dialogue. The Greek origin of the word means “selection” or “pick out”, which is rather apt, I think.

Here at Syntagma Towers we have spent the last three months creating a new business. It will shortly produce the world’s first Eclog: Devon & Cornwall Online. You will find it on a screen near you in June.

May I suggest you rummage through your loft and find all those forgotten objets d’art you might want to flog to the good people of the West Country of England.

Alternatively, if you are a solicitor, accountant or estate agent, you may like to advertise your services locally. If a tourist, letting agency or general holiday company, it will not harm your interests to book a presence on the English Riviera, bearing in mind that the site will be visible across the country and may well become the first port of call for people wanting to vacation in the area.

Other Eclogs in the pipeline include, Somerset (with Bristol) and Dorset (with Bournemouth). In fact, there’s no limit to the possibilities.

So here’s to the Eclog, a brand new feature in the news and views industry of British publishing.

John Evans

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Saturday Ramble: Localism and local newspapers

What had happened to them? Alien abduction? A revolt against my views or writing? Since we’re talking many hundreds of unique visitors, it was no small matter.

Happily, the stats soon recovered and continued their relentless upward drive. I should point out that after changing the main topic of the site last year from internet technology and personalities, to British politics and economics, its traffic has gone through the roof.

Last year’s blip was a mystery until I made the connection that the Davos effect might be responsible. The annual World Economic Forum in Davos, Switzerland is a gathering of the world’s movers and shakers across fields of money and power.

This week, my tentative surmise that Davos was stealing our readers was confirmed. From last Saturday to Monday our traffic halved. It’s been improving slowly through the week and is now almost back to trend.

It proves what an upmarket readership Syntagma commands. Maybe we should put up our advertising rates.

Get in now before we do.

John Evans