Syntagma Digital
Editor, John Evans

Effective online advertising

Money

The easiest and cheapest way for a small or medium-sized business to advertise online is by inline text link, set in compatible copy. For an example, follow this link: Drug abuse at work

The piece is about drug and alcohol abuse in the workplace, and the advert is for a drug testing company that specialises in workforce testing for drugs.

The advertiser usually provides relevant information, while the site’s copywriter assembles it into a short piece for the website. There are many ways of doing this, depending on circumstances and the advertiser’s wishes.

The system was originally set up to protect the ranking of the site, but was found to be an effective way to advertise in its own right.

It is also a simple introduction to internet marketing for anyone not familiar with the technicalities.

Give it a try. We’re here to help: john@syntagmamedia.com

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