Syntagma Digital
Editor, John Evans

The Davos Connection

Davos Last year around this time I noticed a blip on Syntagma’s visitor statistics. We lost some 10 percent of our readership over a handful of days.

What had happened to them? Alien abduction? A revolt against my views or writing? Since we’re talking many hundreds of unique visitors, it was no small matter.

Happily, the stats soon recovered and continued their relentless upward drive. I should point out that after changing the main topic of the site last year from internet technology and personalities, to British politics and economics, its traffic has gone through the roof.

Last year’s blip was a mystery until I made the connection that the Davos effect might be responsible. The annual World Economic Forum in Davos, Switzerland is a gathering of the world’s movers and shakers across fields of money and power.

This week, my tentative surmise that Davos was stealing our readers was confirmed. From last Saturday to Monday our traffic halved. It’s been improving slowly through the week and is now almost back to trend.

It proves what an upmarket readership Syntagma commands. Maybe we should put up our advertising rates.

Get in now before we do.

John Evans

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