A quick look at our year ahead
It’s 2008 at last and the energies across the internet (especially the blogosphere) are very different from last year. It’s a bit like looking at the Earth from the barren wastes of the Moon.
That’s enough poetry for at least 12 months. Time for business.
The question on everyone’s face is : where are we now? So, where are we now at Syntagma Media?
In response to the general climate, we’ve contracted our network from 55 sites at peak, to around 30. This has been done by merging similar topics, archiving low performers and deleting the occasional dud. It leaves us with a more manageable portfolio of properties and with the task of defining a new advertising strategy for it.
We’re also anticipating the launch of our first private information site dedicated to the retail sector and aimed at retail corporations. This will become the core business in 2008 and should provide some spinoff advertising for the network.
Our print publishing program has been put on hold pending the completion of my personal writing projects, which should be wrapped up by late spring.
Energies are generally low this week and it took great effort to complete this short post.
Thank you for reading it. We’ll be back on Planet Earth soon.




Good luck for 2008 John – you must keep really busy with 30 sites to look after.
Colm
By Colm on January 7th, 2008 at 6:35 pm
Thanks Colm, and a happy and successful year to you and your business.
By John Evans on January 8th, 2008 at 11:40 am