Last Christmas I wrote a post with 10 predictions for blogs and blog networks over the coming year. It was meant to be humorous, so not many came true.

This season it would be difficult to do the same as most of the buzz has disappeared. Top bloggers have gone pro, and startup networks have become serious and less inclined to gossip — except incomprehensibly on Twitter, where it’s like listening to one side of a telephone conversation spoken in code. So I’m not going to do ten predictions this year.

2007 has been the year of unblogging. Blogging about blogging has hit the deadpool. The tedium just turned us off in the end, as it always does.

That’s good. When the medium becomes the message something is out of kilter. To say that A is B is gobbledigook since, if true, there would be no need for B. Now the message is clearly the message and we can all get back to simple basics, i.e. content, and use weblog software for what it was meant to be, an easy way to publish our thoughts online without giving an interminable running commentary.

Has that taken some steam out of the blogosphere? You bet it has. Google spotted this and is currently downgrading all but the very best examples of the blogging art. Money will be much tighter until the next boom, which may be some years away.

Advertisers too are reining in their drive into blogs, converting big downpayments into PayPerClick models. Who can blame them? Goldrushes never last.

So I’m going to make one prediction for 2008. It will be much harder financially for everyone, and only the best will survive. The credit crunch will squeeze out those who haven’t put something by for the hard times, and leave the dabblers stranded.

It’s going to be a long, hard haul, but hey, that’s where the fun is, isn’t it?

Chins up and mind how you grow.