New content system for Syntagma
We’ve been experimenting with a new system of content production here at Syntagma. Apart from our team of proven, regular authors, we’ve been driving newer sites from a small base of in-house writers — people who also work in some capacity for us and have expertise in specific fields.
It will be coming on-stream from next Monday, July 2.
The reason for this new approach is that we’ve adopted a tighter focus for the Syntagma network, specializing in certain areas we know to be effective revenue-earners. We can better manage such a team from within, rather than relying on a sprawling web of freelances across the globe.
Of course, we’ve still got some writers spread around the world, but these are authors who have proved reliable over time. In other words, we will become more like a business producing print magazines in structure, than a typical blog network — a model we’ve been moving away from for a while now.
We’re closing the Allusionz network magazine on July 1, and will be using our three remaining portals as the base for a variety of new activities, not all conventional or expected.
As a small, compact business, we have great flexibility of manoeuvre. We don’t have to stand still or follow the rest. We won’t.
New sources of finance mean we are tentatively moving away from the cash-flow-techniques model we’ve adopted thus far, although we will never go down the venture capital route for reasons given here many times.
So there will be new energy and new blood next month here at Syntagma.




Exciting news, John. I’m sorry to see Allusionz go though, that was the best designed network mag in my opinion.
Did the downtime yesterday have anything to do with this?
By TDH on July 2nd, 2007 at 9:50 am
Thord, the downtime yesterday on our main server was caused by a hard drive failure following smaller problems over the past few weeks. It took all day to replace, install the OS, and the content, while ironing out snags and permissions problems along the way.
Allusionz was our only network magazine losing money and became a drag on the rest. I’ve moved some of the sites to LifeTimes and scrubbed the rest. Allusionz itself is archived until the last paid ad expires, then we’ll scrub it.
Sorry about your design — which still lives on in the other three mags — but economics trumps art in business.
By John Evans on July 2nd, 2007 at 10:39 am
Downtime sucks. I’m glad it worked out.
And I totally understand closing down sites that aren’t making money. No hard feelings or anything.
By TDH on July 2nd, 2007 at 10:56 am
That’s very decent of you, Thord. I look forward to your new designs for the Syntagma network at some point in the near future.
By John Evans on July 2nd, 2007 at 11:56 am
Haha, spot on!
By TDH on July 2nd, 2007 at 11:58 am