Syntagma Digital
Editor, John Evans

New Series on Business Startups

Over on our newest webtitle, Small Business Booster, we are beginning a new series on business startups — all the advice you’ll need before taking this massive step, plus tips and shortcuts for when you get going.

Many people dream of fleeing the rat race and starting up on their own. Thoughts of freedom — being one’s own boss — and all that lovely money to be made, waft across the mental screens of most of us at some time or another.

But have you got what it takes to be an entrepreneur? Do you have the grit and stamina to see it through? Above all, do you have the right talents and personal qualities to succeed where many others fail?

At the outset, before the business has any assets, only one object exists : YOU.

Start the startup series now.

16 Responses to “New Series on Business Startups”

  1. I’m liking the look of that blog webtitle, john :-) I’m subscribed.

    One question: why the different name of the site to the actual domain name?

  2. The domain name was previously used for On the Money, but the author got tired of macroeconomics. As it had a PR of 4, I thought I would recycle it in the interests of saving three months of spadework. ;-)

  3. Smart move, John - especially if you want to start earning something decent via TLA sooner rather than later.

  4. Well, it’s better than hanging around for Google, Martin. We’ve got some new advertisers teeing off as well, so I want to catch the wave as it forms. ;-)

  5. Martin: Syntagma does that a lot. At one point more than half the blogs had different titles than domains. I thought John had stopped that, but I guess not.

  6. Ummm. I think 5% would be nearer the mark, Jeremy. We make wise use of our resources. ;-)

  7. When you had 40 sites, nearly 20 were different than their domain. Some were small things (like the formula 1 blog, from memory), others were completely different.

    5% would imply that you only had 3-4 blogs like that John, and you and I both know that’s not true.

  8. Formula 1 has always been formula1latest.com. I can think of The Money Log on enrichmentdaily.com, which is appropriate, and a few of Steve’s like authorlife.com for Literary Lives and stratfordreport.com for Our Man in Stratford, but not many more.

    Oh, paranormalwatch.com became Supernatural, but there were good reasons for all these — and it’s certainly not more than half … ever. :-)

  9. Anyway, how was SXSW? Did you reform the network space or did you just discuss Syntagma’s domain names? :-)

  10. The blog wasn’t titled Formula 1 Latest though, it’s icon used to say like Formula 1 Blog or something. Or just Formula 1 even.

    Honestly John, why are you hiding from this? All I had to do was pull up any of your “magazines” to find examples:

    Golden Agers=goldagers.com
    London Stock Exchange = lselatest.com
    Home Cooking=cookinglatest.com
    The Money Blog=enrichmentdaily.com
    Where Lizards Play=lizardsplay.com
    Auto Exotica=autoexoticanews.com
    Small Business Booster=moneytrendslatest.com

    Of 18 blogs in that “magazine”, 7 had different names than domains. That’s just shy of 50%.

  11. SXSW was fine. I have a series of posts to write on BlogNetworkCamp.

    It was better than I’d have expected.

  12. Ah, you mean precise fits. Well, that’s not always possible, so we get the closest we can.

    You’re going to love our new Parenting and Childcare site which is on americanadream.com. Perfect! :-)

    I’ll look forward to your SXSW posts then.

  13. Good to know that Jeremy reads Formula 1 Latest (well, he must do if he reads the title that closely). The man has taste, obviously. :D

  14. Yeah, he’s got real taste. He plays the drums you know. ;-)

  15. John - didn’t mean to open up a hornets nest here with my question - was just nosy as always. :-)

    Even though it’s not ideal for branding, nothing really wrong with recycling a PR4 name to get the best monetization from day one.

    Only really negative I see is when (and if) you try to sell it.

    BTW, I notice that SmallBusinessBooster.com was registered today (privately).

  16. Yes, Martin. I bought it as a precaution. If it ever comes up for sale, we’ll switch it over with redirects. I may do that later anyway.

Leave a Reply