Network Magazines to Open Up
We are now actively working on the next planned development of our network magazine concept. This involves opening them up to suitable sites/blogs outside the Syntagma Digital inventory.
The move will allow external sites inclusion in our rolling feeds, plus graphical representation on the portals and participation in the Editor’s Pick of the Posts. In addition, they will become recipients of any magazine-wide advertising deals we negotiate going forward. Involvement will not change the ownership, hosting arrangements, or running of outside sites in any way.
We are currently looking at the technical and monetary aspects of this proposal and will reach some decisions over the coming month. Inclusion will be open to all four of our network magazines :
Allusionz – Arts and Philosophies
LifeTimes – Lifestyles and Celebrities
21st-century Phi – Sciences and Future Technologies
(Coming Soon) Moneyizor — Money Matters and Small Business.
In the meantime, site/blog owners who may be interested in this proposition can email me to register an interest and be involved in the early stages of the arrangement. The email address is in the footer.
Update : In an interview with 901am, the conversation continued :
How will you split the revenue with participating sites?
We’re currently looking at a 70/30 split in favor of the client for all new magazine-wide advertising. That beats what’s on offer elsewhere, at least to my knowledge. It also has added advantages in terms of traffic.
What’s your goal with adding more sites to the various network magazines? Are there any milestones you want to reach, and where will it lead eventually?
The goal is to use the increased page views from the extra sites to secure better advertising for everyone aggregated in the magazine, including our own authors. It makes sense to maximize the use of the content platforms we’re creating in a way that benefits everyone involved. As for milestones, the system is totally expansible with no limits that I can see.
External sites and blogs will get exposure on our content platforms, traffic back, and 70% of new advertising revenue generated on contributing sites. Owners pay nothing, and virtually do nothing for all that. It’s got to be one of the best deals around.
[...] you have ever wanted to be a part of a blog network, but not all the way, then Syntagma might be the place for you, at least if you fit into one of their network magazines. The move will [...]
By Syntagma to Share Ad Money by Blogging Pro on March 2nd, 2007 at 8:22 pm
[...] John is moving fast with his online publishing endeavors, this week announcing that he’s opening up the network to new sites and blogs. [...]
By A Big Thank You to John Evans from Syntagma Digital | ePublishingDaily.com on March 3rd, 2007 at 9:55 am
[...] This is clever thinking. If you’ve got the aggregation backend in place why not open it up to outsiders if you’re confident of being able to sell advertising against it and can provide a decent cut (in this case 70%) to the content creator. My only query at this stage is what the direct benefit would be in terms of traffic given the three “magazine” sites are all in the 300,000 range at Alexa, but having said that for smaller blogs that’s potentially a reasonable figure in terms of capturing new traffic. TDH at 901am has more but congrats to John Evans on a good idea. [...]
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