The final step in our reorganization has been taken. Syntagma Media is now a redundant name, except in the URL of this webtitle, where it will remain. It may, though, be resurrected as a holding company when Syntagma Television appears on your screens in 2008.

Dial Publishing — the print arm — has been completely separated off from the online business, which will now be incorporated in the UK as Syntagma Digital.

We’ve introduced these changes gradually to see how they feel in practice and whether we can live with them. The answer is, yes. Apart from the internet address of this site, all references to Syntagma Media will be eventually removed from the inventory.

The reason is not that we cease to be a media business, just that there are a lot of them out there. Anyone blogging about blogging these days refers to themselves as a media business. We are following our own path and the new titles reflect that.

Okay, it’s not such a big deal, but names are important as they become brands over time. Syntagma is the brand, digital is what we do, “media” is a given and doesn’t need stressing in the company name.

As for Dial Publishing, it will take on a life of its own as a print publisher of business and digital-publishing books. It will also cover our consultancy business and all other offline activities. Dial will no longer be referred to as the print arm of Syntagma Media.

So the process of reconstructing the business that began three months ago is almost complete. In a week or two we can get down to some real work at last — producing large amounts of quality digital content.

Note : Some domain names are currently pointing to this site. They include : SyntagmaDigital.com, SyntagmaTelevision.com and SyntagmaTV.com. These properties will be built in due course.