Strange thing, human nature. Ever since I announced I was writing a book called The Syntagma Story people are being very nice to me. I wonder why?

Maybe they think I’m going to write nasty things about them.

Well, it’s one way of getting people to buy a book. Needless to say, the first edition of this one will not have an index, so you won’t be able to look yourself up at the pre-checkout side of the bookshop. You’ll just have to buy it and read it from cover to cover.

As Syntagma is both Syntagma Media’s business website, as well as my personal jabberboard, I’m permitted to jab at whomever I like, so long as it shows a profit. Selling our own books counts twice.

Jo Vitale is said to be the master at moving business books off the shelf. But his method is all about skyscraper ads full of pratful patter and positive thinking. As far I as know he never used raw fear as a sales aid.

Ach! I knew it was a mistake to read our newest webtitle this morning : Guy Adams’s The Dark Room, devoted to the bloodcurdling arts of horror. If I go on reading this stuff, I may have to write a sequel to The Syntagma Story. Maybe I’ll call it, Marketing Books the Vampire Way.

Hang on to your clotting factor, it’s going to be a bumpy ride.