Syntagma Digital
Editor, John Evans

Has PageRank Finally Melted Down?

I've sometimes thought that Google's great project of delineating and mapping the entire internet was time-limited and would some day explode in its face. The fact is, no matter how much they expand their datacenter infrastructure with cheap Dell computers, the number of pages on the net will grow faster -- probably exponentially faster. The question now exercising us is : has the process of melt-down begun? A few days back I wrote about the current PR regrade and described it as "weird". Many of our Wordpress sites have remained untouched at PR0 despite clocking around 500 backlinks on Google's own link: operator. Other, very successful sites have lost PR for no apparent reason. At first I thought we were being penalized for some factor hidden away below the radar. But others are complaining too, including The Blog Herald and some SEO experts. I won't repeat the two examples I gave before, but take our three magazine portals. The first launched, Allusionz, has many more backlinks than the second, Phi. Both sites have been ignored. However, the last site launched, LifeTimes, with fewer backlinks, has been given a 4. I could go on. Frankly a system with this number of anomalies is worse than useless, it's positively harmful. Content businesses need to plan ahead. If a crucial metric goes haywire it makes it much more difficult. Better that Google admits it's overwhelmed and either sorts the system out or withdraws the PageRank measure altogether. So I ask again, has Google botched this regrade, or has the famed algorithm become so overworked it no longer functions logically? Has Google suffered melt-down at last?

2 Responses to “Has PageRank Finally Melted Down?”

  1. It’d be a meltdown if Google ever publicly gave it any credence. But they never have and never will. It’s simply a thing they do out of the kindness of their hearts.

    Also, it always takes 2-4 weeks for the “Google Dance” to calm down. We’re only about 2 weeks in, so calm down ;)

  2. Let’s hope you’re right, Jeremy. How was it for you, btw?

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