Glam Media Swallows b5media Retail Push
It has been announced that b5media’s lifestyle channels are joining Glam Media’s retail-oriented blog network as affiliates. The press release begins :
“NEW YORK and TORONTO– January 9, 2006 – Glam Media and b5media Inc. announced a partnership today to bring content from b5media to Glam, the largest fashion and style network on the Web. Select b5media blogs will join the Glam Network of over 250 affiliates …”
Well, it has a familiar ring to it. The push into the retail sector is a sound one and follows Syntagma Media’s efforts in this direction during the second half of 2006.
Here’s the deal : Join The Glam Blog Network.
I recall we had a few similar offers at the time I was writing about it, but decided to remain independent while building our own infrastructure in-house. Affiliate advertising works for some, but is hardly the stuff of mainstream media. Of course, b5’s imperatives are now driven by the needs of venture capital, so will inevitably take a different route.
But joining someone else’s network was never part of our retail plan — joint ventures are a different matter, of course. I wonder that a long press release was deemed appropriate here.
However, we wish Jeremy and Co much success in this field. It’s a tough business, but well worth extending a tentacle or two out of the tech blogosphere.
I’m doing an interview with 901am today, John, so you can get the skinny on this then
By Jeremy Wright on January 11th, 2007 at 2:11 pm
(dupe)
By Jeremy Wright on January 11th, 2007 at 2:11 pm
Thanks, Jeremy, I’ll take a look later. Not sure what “(dupe)” means, though.
By John Evans on January 11th, 2007 at 2:23 pm
Means I forgot to subscribe to the thread
By Jeremy Wright on January 11th, 2007 at 2:40 pm
Here you go John, hope this helps clarify a bit: http://www.901am.com/2007/b5media-ceo-jeremy-wright-talks-about-the-glam-deal.html.
By Jeremy Wright on January 11th, 2007 at 3:49 pm
Thanks, Jeremy. Interesting. The press release was a little overcooked, I thought, for an affiliate deal. But from what you say, it’s a little bit different. Ah well, good luck with it.
By John Evans on January 11th, 2007 at 3:55 pm
It wasn’t our press release, it was Glam’s. But either way, you know what they say about press releases: nobody pays attention to the short ones
By Jeremy Wright on January 11th, 2007 at 3:58 pm
Yep. When one of the Glam Media ladies contacted us she sounded more than a little hysterical. I’d watch out out if I were you.
By John Evans on January 11th, 2007 at 4:12 pm
Julieta can be a little excitable, but she’s a sweetheart
By Jeremy Wright on January 11th, 2007 at 4:13 pm
Maybe I should have given her more attention.
By John Evans on January 11th, 2007 at 4:18 pm
John…. You know calling a woman “hysterical” is considered offensive at best.
By Hsien Lei on January 11th, 2007 at 11:36 pm
I speak as I find, Hsien.
By John Evans on January 12th, 2007 at 10:57 am
Fortunately I’m more careful with my hurtful words (most of the time…).
By Hsien Lei on January 12th, 2007 at 11:04 am
Well, Hsien, if someone comes across as hysterical, then I don’t see why I shouldn’t say so, if it’s relevant to the conversation. Note, I didn’t give a name, so I don’t see how it could be “hurtful”. We can’t just abandon the truth because of dim-witted political “correctness”.
By John Evans on January 12th, 2007 at 11:10 am
Well, now you’re just getting hysterical.
By Hsien Lei on January 12th, 2007 at 11:13 am
There, you said it.
By John Evans on January 12th, 2007 at 11:32 am