Guy Kawasaki Earns 280 Dollars a Month
Filed Under : Don’t give up the day job
According to Long-Tailist Chris Anderson, business guru, Guy Kawasaki, who started blogging just a year ago, makes around $280 a month from a site which attracts a readership of around 3,000 a day, plus lots of links from the A-list fraternity.
A best-selling author and genuine tech celebrity writing a thoughtful essay nearly every workday on a top-50 blog for an audience of around 30,000 [sic] people/day.
And the pay for that is about $280 a month. If Guy can get Google to write a check at all.
It’s an interesting benchmark for a year-old site. I would say that’s about average for a site which hasn’t been pushed aggressively into ads. I wouldn’t expect much joy out of Adsense in the the first year, whether they pay up or not.
We have sites that earn more than that on a fraction of the traffic. It’s not always traffic that determines these things, more often what niche it’s in and knowing where to get paid advertising. With a cpm (cost per thousand impressions) of $1.39, my guess is that Kawasaki’s niche should be doing better, but it’s not always the ones who should do better that do. Some sites do better with one type of ad — say, text links — than another type.
The whole of online advertising is a mish-mash of inconsistencies. Two of our lowest trafficked, PageRanked sites make over three times more each than our highest. Square that circle, if you can.