As I look through our stats for November, one thing is clear, they have increased threefold since the introduction of our network magazine format.

Although November was a good month overall, by interpolating a little, I’ve been able to calculate roughly the effects of the new organization.

Our top two sites have notched up over 50,000 unique visitors, and even the slower ones have more or less tripled their October performances.

The reason is fairly clear : with a more organized structure, traffic is moving along pathways not previously available, and flows from the centre are adding to the “own traffic” of each site.

Moreover, intersite traffic has increased substantially too. And while it’s not quite exponential, it’s still rather remarkable.

So, far December is following the same path, and while much can be put down to the Christmas spirit, the new network factor is accounting for the bulk of the improvements.