Many thanks to those of you who, in response to my previous post, sent emails full of ideas and advice. Most of it was very helpful, and assisted me in making up my mind.

Which is : I’ve decided that I’m going to cut back on my current workload, get my two books finished by new year, then pile into the project over the winter.

I’ll start modestly, see how it goes, take advice, then commit resources as needed, including quite a bit of outsourcing. All this will take place behind the scenes, so nothing will be visible until mid-2007.

My instinct told me I should go for broke on this one, but in the second year of the business I’m looking for profitability rather than endless expansion.