BlogMedia Leaving Blog Network Space
Matt Craven has just announced in The Blog Herald that BlogMedia Inc is rebadging itself, Problogging Inc and effectively selling off its blog network brick by brick. It’s unclear right now whether they mean to sell The Blog Herald, Blog Network Watch and Blog Network List as well.
On their other site, Problogging.com, Matt writes in more detail :
“As many of you have noted over the past few weeks, weâ€™ve slowly been divesting ourselves of much of our blog network. This is part of a deliberate strategy to move beyond the â€œwide & deepâ€ network strategy that we have employed in the past in order to refocus our efforts on our consulting business and expand more into services for professional bloggers, including directly consulting in that arena.”
As I’ve written here many times, I believe the blog network concept was over-egged because Weblogs Inc was seen as a network rather than two superstar tech websites. The charge out of this space is becoming more like a stampede. As I write, Steve Rubel is asking whether Weblogs Inc itself will survive within AOL now that Jason Calacanis has left.
From Syntagma Media’s point of view, we have not been a blog network for quite a while, converting to a publisher of Network Magazines some months ago. We look forward to a buoyant future.