Now Scoble May Get into Advertising
A-lister and former Microsoftie uber-blogger, Robert Scoble, asks on his now indie-blog, Scobleizer, “What if I sold ads here?”
Most of his readers are urging him to have a go, including yours truly :
“… I’d avoid the likes of Federated Media, though, as they take 40pc of revenues. Take a little advice from an ad pro on pricing and throw out some feelers to that encyclopedic list of tech contacts you have. I reckon once you’ve tried it, you’ll never look back. Getting paid for something is not just about the money, it’s about knowing the worth of what you’re doing.”
Scoble is a typical example of someone blogging for reputation and attention. Being an “influential” delivers a lot of leverage in the tech world, and leads to many career opportunities that might not have come otherwise.
Advertising, or monetizing your site, is not just about squeezing extra juice out of the lemon — or stone, as the case may be — but marks the moment when you turn from amateur scribbler to media pro. You’re still self-publishing, of course, but if the public is prepared to pay reasonably well for it, you are well beyond the vanity press stage.
Scoble gets a lot of quality traffic, including a large loyal readership, it would be very interesting to see what the results are.
Might he be planning to go down the PaidContent.org route? Is Scobleizer Inc just over the horizon? It will be fascinating to watch.



