Two New Network Publications
I’ve been musing about our first two Network Magazine spin-offs from Syntagma and come up with some names.
The proposed name for our Arts, Literature, History and Philosophy publication is : Allusionz.
The proposed name for our Lifestyles and Celebrities publication is LifeTimes.
That will give us three Network Magazines early in our second year of operations.
The categories are quite broad, because the niches will be at website level, but the groupings are designed to attract the same sort of readers, increasing the interactivity between the sites.
They are also targeted at broad advertising categories.
Stay enlisted for further granules of news.
What a fun moment at Syntagma - John, and each day brings another new adventure. It’s a time when new neuron pathways are struck for new directions, and new directions are rebooting the brains of many.
In my work with the brain - and with leadership applications, I see the arts, history, philosophy, theater, sports and life at a high-performance-mind-level. It’s really what new brain science calls for and models.
The brain based topics lend themselves across traditonal boundaries, yet they can get locked into one by design if not aware. While I work equally with both genders, and I’m always a bit concerned to split off to one that is more balanced toward one gender traditionally or the other. Brain based is the gateway to break the traditions if it is positioned in a place to do so.
Not to say we don’t work worldwide with all men’s groups and all women’s at intervals- but mostly we work with and appeal to both and that’s where traffic comes from. How will your new magazines position for new ways of thinking in terms of gender and background interests?
I have learned the value of writing to and actively engaging both genders in ways that draw more from the uniquely different and sometimes similar brains of men and women in the interest of a new future for the high-performance mind that breaks the mold and pours new wine. Does that question make sense?
By Ellen Weber on October 12th, 2006 at 6:32 pm
Well, that’s a complex question, Ellen. Maybe you could answer it on your new Syntagma site : Brain Boomers?
We try to avoid gender where possible, though some subjects don’t allow that. We’re still developing these ideas so will come up with better and better solutions over time.
By John Evans on October 12th, 2006 at 6:48 pm
Errrr…could you run that one past me again please, Ellen?
By Steve Newman on October 12th, 2006 at 8:38 pm
Hehehe…
By Clive Allen on October 13th, 2006 at 1:30 am
You are right, I dashed my question off on the way out the door to a conference where I was speaking on the brain. Let me try it this way. How could the second magazine title attract both men and women to relevant topics - if that is the intent?
Sorry I muddled brains on this one — my own too. I laughed when I came back and saw your response:-)
By Ellen Weber on October 13th, 2006 at 2:51 am
Allusionz… I hate names that end with a z where you expect an s…
By TDH on October 13th, 2006 at 7:57 am
Thank you for clarifying that, Ellen. We had three titles for the second mag : Femerrari, Victoria and LifeTimes. We’ve now settled on the last one.
Clive, our motor racing buff, convinced me Femerrari was too contrived. As you also imply, it brings in gender where it would be better left out. You were right … but it took a little understanding. Maybe my brain isn’t quite booming enough yet
By John Evans on October 13th, 2006 at 9:23 am
Thord, yes, we’ve had a few yelps from the sidelines about the “z”. As always on the net, it’s about availability of domain names. However, we’ll make a virtue out of necessity by setting “Allusion” in a modern, simple face/font, and the z as a larger, florid, Elizabethan flourish.
As they used to say of Errol Flynn, “With one mighty bound …”
By John Evans on October 13th, 2006 at 9:32 am
Wouldn’t it be nice if people could simply read what interests them without having to be told what gender they are? Some of them may already know.
By Andrea on October 13th, 2006 at 11:23 pm
It would, Andrea, but sometimes people go over the top in the other direction. I’ve always been a balanced sort of chap
By John Evans on October 14th, 2006 at 8:56 am