It’s Web Network Magazine Time, Folks
At the risk of causing serious heart flutters among the febrile souls who have been writing furiously about our "desertion" of the blog network space, I'm going to key-in a few words about Web Network Magazines.
Syntagma is now developing slowly into a slightly different entity, aiming at a slightly different, but still online, readership. Change is not lightning fast because there's just one owner and two helpers on the office side.
The date set for a first beta version of the magazine is our one-year anniversary, October 21, although you'll see changes progressively until then.
I don't know why bloggers are fretting over the dropping of the word "blog". Many new blog-supporting websites and networks have been doing the same for a few years now. MSN Spaces was conceived without using the word. MySpace doesn't exactly make a feature of its blog connections, either.
So let's just get away from that word and start looking at the space inclusively, rather than in an elitist blogospheric context. Heather Green has got an interesting post today over at BusinessWeek's Blogspotting.
Heather writes :
My relatives use the Internet. They're I think the perfect example of mass market use of the Internet. They send out email chains and check all the popular traditional news sites. They probably visit blogs, but don't know the difference between them and the other sites they go to. ... blog software probably needs to get simpler and more readily available for them to get that part of it.
But then I thought, do they need to blog? ... So even as I am confronted with the growth of these technologies, I still think that they are too techie. People can adapt overtime, but why should they? The software should adapt to them.
Here we have the crux of it : a vast army of internet users who don't know what a blog is, or why it should even exist. Yet, they are customers who shop on the internet, and google up information for a variety of needs.
If you label your product a "blog" network, most new arrivals on your site won't know what you're talking about. Ergo, best give them a description they can readily understand.
So why not "magazine"?