Has Microsoft Made History?

The story of Robert Scoble leaving mighty Microsoft for a tiny Silicon Valley startup nobody has heard of has winged around the world like a media tidal wave. The BBC has featured it, so has Reuters. Guardian Unlimited has covered it, as well as almost any other media platform you can name.
True to form, the blogosphere went temporarily belly up with the weight of Scoble commentary.
Now, like the media always does, it’s reflecting on the phenomenon itself, not on the Scoble story exclusively, but on the reaction to the news. Even Robert himself is doing it. It’s what we do. First we feed off the news, then we feed off ourselves. Sort of cannabalistic, isn’t it?
Will Syntagma follow suit? If you ignore the two paragraphs above, NO. We intend to move on to more fertile ground. Besides, Dave Winer has said it all.
But sticking to the Scoble story, here’s a passage he’s blogged today:
“While walking [through the Microsft campus] I grew misty eyed. I realized I’ve been given a gift very few human beings have ever had the opportunity to have: to walk the halls of Microsoft where history has been made.”
I often feel like that when walking through Parliament in London where I once did stories with Government Ministers and MPs, or in a particularly old part of the City of London.
But Microsoft? Has the Redmond collosus actually “made history”?
There are two sides to history. The lives of Kings, Queens, Presidents and Prime Ministers and the wars they are inevitably associated with. Then there’s the rest: industrial history, social history, the lives of ordinary folk who collectively make up the fabric of human existence and which they pass on to their descendants.
I think Microsoft will loom large in both industrial and social history. The first because it rose like a titan to be the indisputable leader in its field worldwide. The second, because what it did influenced the lives of everyone on the planet, whether directly or indirectly.
I’m typing this on a machine running Windows XP. Microsoft has the capacity to ruin my day if Windows crashes to “the blue screen of death”.
Robert is right to talk about history being made by Microsoft. And he can be pleased that he was briefly part of it by fronting the sharp end to that volatile mix of headiness and bloody-minded rage: the blogosphere, which is seeping ever more powerfully into the mainstream media.
Where will history take us next, I wonder?






Yes, Clive, history is the right word to describe the phenomenon: something that has radically changed the world.
By John Evans on June 13th, 2006 at 5:32 pm