Syntagma Digital
Editor, John Evans

Magick Down in the Valley

A while back, I wrote a little tongue-in-cheek piece here on Syntagma about sunglasses with RSS feeds. Daft? Not so fast.

Scoble’s been telling the tale about a watch with RSS. Yes, a watch. Not only that but you can look up your stock prices too. Here’s the gen:

“Danny Sullivan walks in … He could do anything, but what does he do? He walks up to us and gives me s**t about his SPOT watch that he just bought. Turns out the RSS aggregator that the SPOT system has isn’t all that great (he wants me to get on to the team about the RSS features …). I tell him I’ll make sure the team hears about his feature request. Danny then launches into a sales pitch for the SPOT watch to Matt [Cutts]. Turns out Danny’s [Matt?] into Swatch watches and showed us off all the features of his new watch. … [Danny] pulls up the stock quote feature on his SPOT watch. Looks up GOOG (the stock quote for Google). Looks at Matt and says ‘you had a good day.’ Then pulls up MSFT. Looks at me and says ‘you had a good day too.’ ”

Is there no imaginative impossibility that these Valley geeks can’t conjure up? What’s the difference between that and Magick? They may not have wands and pointy hats these days, but somewhere in the software code there must be an Abracadabra … at the very least.

2 Responses to “Magick Down in the Valley”

  1. I just realised something: following the antics of the blogging greats is very much akin to celebrity-watching and brings pretty much the same rewards (a separation from reality).

  2. Ha ha … now that’s cynicism is that! ;-)

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