Blog Herald Sells for $30-40k
The Blog Herald has been sold at last. Duncan Riley has posted on the sale without giving much away:
As written about elsewhere The Blog Herald has sold. Due to the contract I am not at liberty to discuss the buyer or the amount of the sale unless given permission by the new owners. Settlement, all things being equal is set for early March so I’ll still be around for a while. Not sure yet whether I’ll be required to be writing here after that for any length of time as this is still subject to discussion.
Syntagma has heard a whisper that BH sold for $30-40k, roughly half the initial accepted bid.
Apparently, the buyer avoided the sitepoint auction and the agent and approached Duncan directly.
Blog Herald seems to have sold on a multiple of its monthly income rather than on its special place in the blogosphere, or its potential as a media property of the future.
That must be disappointing for Duncan, though he will probably be relieved he can finish building his house now.






I agree on Problogger, which is totally Darren. But Blog Herald only partly so. It’s basically a news outlet, and a few good journos could do an excellent job there. It would be different, but it may even get a higher readership. It also needs to be monetized more comprehensively.
By John on February 16th, 2006 at 4:58 pm
I…uh…darn it…I mean…um…shoot…I blew my entire wad on my link verbiage.
By steven e streight the janeless wonder of blog revolutionistas eating each other gleefully and introspectively too on February 18th, 2006 at 7:45 pm
Steven, I’m sure Dunc will be delighted. The last thing he needs is an alien invasion in Heraldland.
By John on February 19th, 2006 at 9:53 am
Who you calling an alien? Hey, you interviewed Jason C. That’s neat.
By steven e streight the janeless wonder of blog revolutionistas eating each other gleefully and introspectively too on February 19th, 2006 at 10:08 am
Just a figure of speech, Steven. You JOAB guys haven’t been classified by biology yet.
Yep, Jason came across and made a few good points for those of us toiling in the blog network scene.
By John on February 19th, 2006 at 10:29 am