Well, What Should You Blog About?
Duncan has a post over at Blog Herald discussing the problems of finding something to blog about.
Coincidentally, Darren also has a series of 20 or so posts on Bloggers’ Block, or … finding something to blog about.
If you are a serious ~ what I like to call Tertiary ~ blogger, a good place to start is Memeorandum, which lists the most relevant discussions going on in real time for tech and U.S. politics. After following the links in the discussion of your particular topic area, you’d have to be a numbskull not to be drawn into the fray.
In terms of blog niches, though, the main thing is to make a start, perhaps on one of the free blog services, like Blogger. This will allow you to see how the topic runs, assess your own continuing interest, calculate your traffic and/or income potential, before finding a domain name and going it alone.
My own Windows Vista Weblog started in this way. Now part of b5media, with a Page Rank of 7, it began as a free Blogspot effort in July. Traffic was brisk and expanding when it moved to Duncan’s Weblog Empire, growing traffic steadily as it went.
When Weblog Empire became the cornerstone of b5, WVW moved in too. After three months it has built traffic topping 100,000 page views a month, and will continue to grow as Vista becomes hotter and hotter in the run-up to launch next year.
But if you’re going to write more than one blog, you should try to vary the subject matter … for fairly obvious reasons. With four Microsoft blogs to write, by early afternoon I’m all Microsofted-out, so it’s a great relief to switch to Paranormal Watch or our large collection of Royal Anecdotes. Similarly, Spiritual Nirvana acts as a sweet balm to the spirit after tracking stories of exploding Xboxes and internecine battles at Redmond.
Everyone will have their own interests, of course, some of which can be sustained, others which can’t. One tip is to set up some daily Google Alerts in your topic areas. I have them for all my blog topics and they are invaluable. If a headline catches my interest, I click on it, skim down the article and add it to my Favourites list for the blog concerned. Technorati Watchlists are another rich source of useful material. Having followed up all the leads in the Alerts, tech.memeorandum, Technorati and Bloglines, I’m then ready to start writing posts.
If you can’t find anything to blog about after all that, you should maybe consider that blogging isn’t for you. Somehow though, if you’ve got to the end of this post, I don’t think that will be the case.